In this episode, NHS doctor and Medics Money co-founder Dr. Tommy Perkins shares how he built a thriving, loyal community of HCPs without a big budget, a marketing team, or even much spare time.

You’ll learn how he turned authentic engagement into real trust, and how his content-first approach is achieving what pharma and MedTech marketers are still chasing – influence, authority and brand loyalty.

This is community-led marketing, done right.

Natalie Lanyon (Brandcast Health Client Service Director) and I break down how adopting a ‘WHY’ mindset can have a seriously positive effect on your role in healthcare marketing and communications.

Who understands patients and their relationship with medicine better than pharmacists? For many patients, their pharmacist is more than a dispenser; they’re a trusted advisor and the most accessible healthcare professional on the high street. So, how can healthcare brands engage them more effectively? In this episode, we uncover the do’s and don’ts of industry engagement with one of the UK’s most influential pharmacists, Thorrun Govind. 

The frustration is real—for HCPs, commercial teams, and marketers. Explore the why, how, and what of crafting impactful, engaging web strategies for pharma.

Content without insights or strategy behind it is a waste of time. To make your content work and reach the right audience, you need a strategy that drives real impact.

Everyone’s searching for that one magic channel, tool, or technique to solve the HCP engagement puzzle. But here’s the thing—there’s a tried-and-true digital marketing strategy right under our noses, and it’s not being leveraged enough in the pharma industry. Search. 

In our latest podcast episode, we sit down with Nico Renner, Patient Engagement & Digital Marketing Lead in Ophthalmology, to reveal how specific digital marketing tools and strategies can help you authentically connect with your audience in today’s pharmaceutical landscape.

Whether you’re a new or veteran listener to my BioPharma Revolution podcast then you know we’re travelling in the fast lane with the pirates over here. So buckle up because this episode is a treasure chest full of medical affairs plunder.

Prepare to feel inspired to face your compliance fears, challenge convention and work side-by-side with your cross-functional colleagues to embrace the code with confidence, and achieve your marketing or medical affairs goals.