BioPharma Revolution

In our latest podcast episode, we sit down with Nico Renner, Patient Engagement & Digital Marketing Lead in Ophthalmology, to reveal how specific digital marketing tools and strategies can help you authentically connect with your audience in today’s pharmaceutical landscape.

Whether you’re a new or veteran listener to my BioPharma Revolution podcast then you know we’re travelling in the fast lane with the pirates over here. So buckle up because this episode is a treasure chest full of medical affairs plunder.

Prepare to feel inspired to face your compliance fears, challenge convention and work side-by-side with your cross-functional colleagues to embrace the code with confidence, and achieve your marketing or medical affairs goals.  

Laragh De Bhulbh from Wolf Medical joins us in an insightful discussion on the value of medical affairs teams, and how they can release that value through cross-functional collaboration, identification of meaningful insight, strategic thinking and delivering impact. 

This episode of the BioPharma Revolution podcast is really special – we’ve gathered not just one, but four brilliant minds at the intersection of healthcare marketing and medical affairs. This panel discussion covering our industry’s greatest challenges and most promising opportunities will fuel your imagination, providing you with profound insights and innovative ideas that might just be the beginning of a revolution in your approach to authentic engagement between your brand and healthcare professionals.  

Discover the transformative potential of PPC (pay per click) advertising for driving healthcare professional engagement for your marketing and medical education content. Join us as we dive into the pivotal role of Google and Social Media PPC for pharma and healthcare brands. We’re delighted to share our conversation with PPC expert Stacey Pledge, where we explore how harnessing PPC insights can precisely target and reach specific HCP audiences. Say goodbye to exorbitant budgets for specialist HCP media buys. Tune in now to explore the limitless possibilities and uncover the secrets of leveraging PPC to maximize your brand’s impact. Don’t miss out on this essential discussion that will revolutionise your marketing strategies. 

In this episode, we’ll dive into how omnichannel strategies can be integrated into the world of medical affairs. We’ll explore the connection between omnichannel and customer experience, and the importance of widening the focus from just sales and marketing to encompass other teams that can engage with HCPs. We’ll also explain why healthcare brands should be viewing omnichannel from a people perspective, rather than a tech perspective, and the opportunities this can create. Our guest is Liselle Mulcaire, thought-leader in medical affairs digital transformation and omnichannel strategy, with experience incorporating digital channels within the pharma industry. She joins Brandcast’s Company Director, Dan, and Director of Scientific Services, Raffaella, to discuss why medical teams will be at the core of digital transformation, and the opportunities this presents for wider team.

In this episode, we’ll be trying to understand why conflict can arise between marketing and sales teams. We’ll also be exploring the roles of each team, and how to work together successfully and harmoniously. Our special guest is Kevin Maples, founder of Trapezie, who will share his personal insights into the challenges that can arise when marketing and sales aren’t aligned on brand strategy, and—more importantly—how these can be overcome.

Claudia Goss, Virtual Events and Experiences Director at Brandcast Health will explore what virtual events and experiences have become, what they will become and, most importantly, how they will fit into your omnichannel digital marketing strategy. She’ll be covering goals, analytics, community, and the best platforms to help you get started. This is a must-listen for all healthcare marketeers!