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Birds, Memes, and Fundraising Gold: Jake Massey on Winning IWITOT 2025
In this episode of the Fundraising Everywhere Podcast, host Simon Scriver sits down with Jake Massey, the winner of IWITOT 2025 (“I Wish I’d Thought of That”). Jake, Senior Innovation Executive at the RSPCA, shares his journey to the top of this year’s event and reveals the story behind his winning idea: the RSPB’s viral “Bird of the Week” TikTok campaign.
Tune in as Jake discusses how a fun, meme-driven social media campaign turned into a fundraising and branding phenomenon, generating not just revenue but also national buzz and community engagement. Discover the power of creative risk-taking, the value of sharing ideas across the charity sector, and why collaboration and innovation are more important than ever for fundraisers.
Click here to subscribe to our email list for exclusive fundraising resources, early access to training, special discounts and more
If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again!
And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.
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By Fundraising Everywhere
4.4
99 ratings
In this episode of the Fundraising Everywhere Podcast, host Simon Scriver sits down with Jake Massey, the winner of IWITOT 2025 (“I Wish I’d Thought of That”). Jake, Senior Innovation Executive at the RSPCA, shares his journey to the top of this year’s event and reveals the story behind his winning idea: the RSPB’s viral “Bird of the Week” TikTok campaign.
Tune in as Jake discusses how a fun, meme-driven social media campaign turned into a fundraising and branding phenomenon, generating not just revenue but also national buzz and community engagement. Discover the power of creative risk-taking, the value of sharing ideas across the charity sector, and why collaboration and innovation are more important than ever for fundraisers.
Click here to subscribe to our email list for exclusive fundraising resources, early access to training, special discounts and more
If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again!
And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.
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