In this conversation with Bitcoin.com News, WeChange CEO Rob Tökölyi shares why he pivoted from 16 years in traditional currency exchange to building the future of crypto on-ramps.
From surviving the regulatory gauntlet in Europe to making self-custody as simple as online banking, Robi discusses the real barriers to crypto adoption—and why stablecoins, not Bitcoin headlines, represent the everyday transformation ahead.
Guest: Robert Tökölyi, CEO of WeChange
Host: David Sencil
Recorded: March 11, 2026
In this conversation:
- His path from currency exchange entrepreneur to WeChange founder
- How non-custodial fiat-to-crypto on-ramps work (and why they're different)
- Why self-custody adoption requires better UX, not more tech-savvy users
- The regulatory double-bind: MiCA, the Bank of England, and why startups face a compliance arms race- Stablecoins vs. Bitcoin: which will drive real adoption?
- Why "crypto selling out to TradFi" is really about market sentiment, not fundamentals
About WeChange:
WeChange is a global, non-custodial fiat-to-crypto on-ramp and off-ramp platform headquartered in Budapest, Hungary.
In one transaction, users move money from their bank account directly to their crypto wallet with a flat 2.5% fee—no hidden charges, no intermediate steps. Unlike custodial exchanges, WeChange never holds user funds or keys, preserving the sovereignty that makes crypto revolutionary.
Links:
- Website: https://wechange.com/
- Twitter: @wechangeapp
Chapters:
00:00 - Introduction to Crypto
00:23 - Appreciation and Introduction
00:36 - Robert's Background
01:28 - Transition to Crypto
02:48 - Challenges in Currency Exchange
04:15 - Introduction to Crypto
05:30 - Crypto and Regulation
07:13 - Introduction to WeChange
10:02 - Currency Exchange Process
11:46 - Simplifying Onboarding
13:15 - Bank Transfers and Delays
15:24 - Self-Custody Adoption
17:21 - Importance of Self-Custody
18:13 - Global Expansion Challenges
20:08 - Regulation and Compliance
22:17 - Thoughts on MICA
23:20 - Regulation Favoring Incumbents
25:11 - Future of Crypto
27:31 - Emotional Impact of Crypto
30:27 - Excitement for Stablecoins
31:21 - USD Dominance in Stablecoins
33:17 - Hungary's Perspective on Stablecoins
34:55 - Closing Remarks
#Crypto #Bitcoin #Stablecoins #CryptoRegulation #SelfCustody