Decoding the Shopper

Bite-sized briefing: GB Grocery Market Share update 3 January 2024.


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Record numbers hit the shops as supermarkets experience busiest Christmas since 2019. Fraser McKevitt, our head of retail and consumer insight, gives an update on the UK grocery market share over the 12 weeks to 24 December 2023.

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Decoding the ShopperBy Worldpanel by Numerator