Decoding the Shopper

Decoding the Shopper

By Worldpanel by NumeratorBusiness
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Decoding the Shopper episodes

  • How Britain shops: Then, Now, Next

    Britain's shopping habits have changed. And there's plenty to talk about.


    The traditional weekly shop is no longer the whole story. Households are evolving, shopping journeys are becoming more complex, and smaller, everyday trips are revealing just as much about changing consumer behaviour as the big ones.


    So, how can brands and retailers keep up – and spot where future growth will come from?


    Recorded live at our How Britain Shops – Then, Now, Next event, journalist Harry Wallop sits down with Andrew Walker from Worldpanel by Numerator to explore what modern Britain really looks like.


    From the differences hidden behind national averages to the changing needs, habits and shopping missions shaping demand, they discuss why understanding the people behind the purchases matters more than ever.

    Hosted on Acast. See acast.com/privacy for more information.

    14 min
  • Why Britain is becoming harder to read

    Why Britain is becoming harder to read | Meet the country between the numbers


    Britain is changing, but the headline numbers only tell part of the story.

     

    In this episode from Worldpanel by Numerator, Fraser McKevitt and Andrew Walker explore the demographic shifts reshaping the UK and what they could mean for shoppers, retailers and brands.

     

    From an ageing population and changing household structures to migration and evolving shopping behaviour, they look beyond the national averages to uncover the very different lives, budgets, needs and routines hidden underneath.

     

    They discuss:

    • Why Britain is approaching a demographic crossover, with deaths projected to exceed births
    • What population forecasts can – and can’t – tell us about the future
    • Why the “average household” can hide more than it reveals
    • How changing household structures are influencing shopping behaviour
    • What continuous shopper data can reveal that demographic statistics alone cannot
    • How Worldpanel’s enhanced panel of 55,000 households across Great Britain provides greater detail and broader coverage of how 

    Britain really shops

     

    Because understanding Britain isn’t just about knowing how many people live here. It’s about understanding who they are, how they live and how they shop.

    Every purchase has a past. And a future.

     

    Find out more from Worldpanel by Numerator and explore our latest insights into the changing shape of Britain. - Britain is changing shape. Has your view of its shoppers kept up?

    Hosted on Acast. See acast.com/privacy for more information.

    25 min
  • GB Grocery Market Share Bite-sized Briefing: School Uniforms

    This special episode of our GB Grocery Market Share Bite-sized Briefing takes a closer look at one of the topics from our latest update: back-to-school shopping.


    Fraser McKevitt and Scarlet McNicol explore how families are shopping for school uniforms in 2026, from the search for value to the wider back-to-school occasion.


    For more insights, read our September 2026 GB Grocery Market Share update: GB Grocery sales rise 2.0%, but parents tighten belts on school uniform spend | Worldpanel by Numerator

    Hosted on Acast. See acast.com/privacy for more information.

    9 min
  • The recipe for brand growth: How Ginsters turned quality, trust and consistency into success

    Convenience food has long been associated with speed. But today's shoppers expect much more.


    In this episode of Decoding the Shopper, host Thomas Hole is joined by Sarah Babb, Marketing Director at Ginsters, and Lewis Kain, Strategic Insight Director at Worldpanel by Numerator, to explore how evolving shopper behaviour is changing the role of convenience food.


    Drawing on the latest Worldpanel shopper insights alongside Ginsters' brand transformation, the conversation explores how perceptions can be challenged through provenance, quality and innovation, while responding to changing lunch occasions and increasingly flexible eating habits.

    Hosted on Acast. See acast.com/privacy for more information.

    18 min

About Decoding the Shopper

From the publisher's feed

A Worldpanel by Numerator podcast where we unravel the fascinating world of shopper behaviour. Explore the insights and trends that shape consumer choices and retail strategies in the UK and…