Decoding the Shopper

Decoding the Shopper

By Worldpanel by NumeratorBusiness
Download on the App Store

Decoding the Shopper episodes

  • Feeding Insight: How M&S blends quality, value, and analytics
    In this episode, Paul Fraser, Director of Advanced Analytics at Worldpanel UK, sits down with Andy Hill, Head of Insights, Loyalty, and Masterbrand at Marks & Spencer. They dive into how M&S balances premium quality with customer value in today’s cost-conscious climate, and explore how advanced analytics, loyalty data, and customer insight shape everything from product ranges to sustainability initiatives. From mushy peas to brain-boosting bowls, discover how M&S uses data to innovate, stay relevant, and keep customers coming back.

    Hosted on Acast. See acast.com/privacy for more information.

    13 min
  • The protein boom
    Protein is the hottest trend in the dairy aisle, but why has demand skyrocketed in recent years? In this episode, Thomas Hole and Michael Mackenzie from Kantar explore the evolving high-protein category, from its origins in yogurt and drinks to its expansion into cheese, desserts, and even coffee. We give a 360 degree view of the consumer as we dive into who’s buying these products, how the target demographic is shifting, and what’s driving sustained double-digit growth. But with opportunity comes challenges—shelf space is tightening, and brands must innovate to stay relevant. Hear expert insights on where the protein trend is headed next and what it takes to win in this competitive space!

    Hosted on Acast. See acast.com/privacy for more information.

    12 min
  • The Future of Food and Health: Gut Microbiomes, GLP-1 Agonists, and Beyond

    Join host Jon Firth as he delves into the evolving world of food, health, and consumer behavior with expert guest Chantel. In this forward-looking episode, they explore the emerging battleground of gut health, focusing on the rise of fiber-rich and microbiome-friendly foods, their transition from niche to mainstream, and how consumer preferences are shaping product innovation.


    Dive deeper into the implications of weight loss drugs like GLP-1 agonists, the challenges of shifting from "5-a-day" to "30 plants a week," and how brands can adapt to changing health narratives and behaviors. With insights on meal solutions, innovation trends, and the legislation shaping our food landscape, Chantel provides actionable takeaways for businesses and fascinating food-for-thought for all listeners.


    If you're curious about the future of health-focused eating and how brands can thrive in a rapidly changing market, this episode is a must-listen!

    Hosted on Acast. See acast.com/privacy for more information.

    24 min
  • Making Healthy Choices Stick: Insights for Brands and Consumers

    In this episode, Jon chats with Laurie about the challenges of sustaining health-focused habits and what brands can learn from consumers’ New Year resolutions. They discuss why 50% of gym-goers quit by January’s end, the role of small, sustainable changes, and how brands can nudge healthier choices without overwhelming consumers.

    Laurie highlights fascinating data on trends like Veganuary, rising demand for convenience meals, and shifting grocery basket health scores. Together, they explore:


    • The psychology behind health resolutions.
    • Balancing cost, taste, and health.
    • Demystifying categories like plant-based dairy.
    • Engaging "active" vs. "passive" health shoppers.

    Whether you're a marketer, business leader, or curious consumer, this episode offers practical strategies and insights to make health feel like an enhancement, not a compromise.

    Hosted on Acast. See acast.com/privacy for more information.

    23 min

About Decoding the Shopper

From the publisher's feed

A Worldpanel by Numerator podcast where we unravel the fascinating world of shopper behaviour. Explore the insights and trends that shape consumer choices and retail strategies in the UK and…