Decoding the Shopper

Decoding the Shopper

By Worldpanel by NumeratorBusiness
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Decoding the Shopper episodes

  • Decoding the future for beverages – the panel pt2

    In July Kantar held a beverages event and as a part of that we were lucky enough to have experts from Liquid Death, Diageo and Club Soda.

     

    How do consumers find out about these new products, and the rise of controversial digital activity to promote.

    Hosted on Acast. See acast.com/privacy for more information.

    9 min
  • Decoding the future for beverages – the panel pt1

    Why should alcohol have all the fun. The beverages industry is getting a fresh look. With the widespread growth of low and no alcohol options across the category to provocative water brands like Liquid Death.

     

    In July Kantar held a beverages event and as a part of that we were lucky enough to have experts from Liquid Death, Diageo and Club Soda.

     

    The first part of that discussion talks about the growth potential for low and no alcohol. How we should be approaching marketing and educating consumers. And what comes next. 

    Hosted on Acast. See acast.com/privacy for more information.

    16 min
  • Decoding the future of seasonality

    Niall Gray and Nathalie Deeley decode summer 2024.


    A fun filled summer full of sporting fixtures, however the weather did not want to play ball. Listen as Niall and Nathalie, discuss how brands and retailers need to become more agile with the constant unpredictable nature of the weather and what trends we saw emerge during the summer months.

    Hosted on Acast. See acast.com/privacy for more information.

    17 min
  • Decoding the future of brands in fruit and veg
    The importance of fruit and veg on our dinner plates has always been a big one. However with inflation falling consumers are looking more to brands. So what does this mean for the produce sector. Hear from our experts across produce, retail and consumption as they delve into this topic.

    Hosted on Acast. See acast.com/privacy for more information.

    17 min

About Decoding the Shopper

From the publisher's feed

A Worldpanel by Numerator podcast where we unravel the fascinating world of shopper behaviour. Explore the insights and trends that shape consumer choices and retail strategies in the UK and…