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Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
In July Kantar held a beverages event and as a part of that we were lucky enough to have experts from Liquid Death, Diageo and Club Soda.
How do consumers find out about these new products, and the rise of controversial digital activity to promote.
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Why should alcohol have all the fun. The beverages industry is getting a fresh look. With the widespread growth of low and no alcohol options across the category to provocative water brands like Liquid Death.
In July Kantar held a beverages event and as a part of that we were lucky enough to have experts from Liquid Death, Diageo and Club Soda.
The first part of that discussion talks about the growth potential for low and no alcohol. How we should be approaching marketing and educating consumers. And what comes next.
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Niall Gray and Nathalie Deeley decode summer 2024.
A fun filled summer full of sporting fixtures, however the weather did not want to play ball. Listen as Niall and Nathalie, discuss how brands and retailers need to become more agile with the constant unpredictable nature of the weather and what trends we saw emerge during the summer months.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
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