Decoding the Shopper

Decoding the future of seasonality


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Niall Gray and Nathalie Deeley decode summer 2024.


A fun filled summer full of sporting fixtures, however the weather did not want to play ball. Listen as Niall and Nathalie, discuss how brands and retailers need to become more agile with the constant unpredictable nature of the weather and what trends we saw emerge during the summer months.

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Decoding the ShopperBy Worldpanel by Numerator