In this episode, Paul Fraser, Director of Advanced Analytics at Worldpanel UK, sits down with Andy Hill, Head of Insights, Loyalty, and Masterbrand at Marks & Spencer. They dive into how M&S balances premium quality with customer value in today’s cost-conscious climate, and explore how advanced analytics, loyalty data, and customer insight shape everything from product ranges to sustainability initiatives. From mushy peas to brain-boosting bowls, discover how M&S uses data to innovate, stay relevant, and keep customers coming back.

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