Decoding the Shopper

Bite-sized briefing: GB Grocery Market Share update 6 January 2026


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Promotions, premium own label and no alcohol options: inside Britain’s £13.8bn Christmas grocery shop. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 28 December 2025.

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Decoding the ShopperBy Worldpanel by Numerator