Decoding the Shopper

Bite-sized briefing: GB Grocery Market Share update 9 December 2025


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Consumers feeling the pinch but indulging in festive pick me ups. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 30 November 2025.


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Decoding the ShopperBy Worldpanel by Numerator