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It just feels so naughty. But I do it anyway. Much to the chagrin of the marketing 'gurus'...

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A copywriter from a group I’m in put together a promotion for a client. A single word change in a headline gave a 30% increased response rate!

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“Mommy! They Eat Their Bunnies!”

So said our kids’ friend to her mother...

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Someone, somewhere needs to hear this. Probably also the person who set me off on this rant today... 

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This good news from a friend brightened up my day:

"I'm finally doing something HUGE for me and…”

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What to do when (once again) someone pronounces that email is dead?

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Like Cole in the Sixth Sense, everywhere I look I see emails…

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There's some key metrics critical for email marketing. But one of them is lying to you…

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In Chongqing, China, spanning more than 32,000 sq ft (3,000 square meters) stands the mighty Porcelain Palace. It’s a veritable wonder of the modern world. Inside you'll find...

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