In this episode of Bites of Future, We dive into the dynamic trends shaping India's packaged food market. With the industry projected to hit $6.4 billion by 2029, we explore the factors driving this growth, including rising incomes, urbanisation, and evolving consumer tastes. We discuss how traditional foods are being reimagined in packaged formats, and the significant role of biscuits and nutritional bars in the market. We also tackle the challenges companies face, from soaring costs to complex retail networks, and the fierce competition between local and global players. We share insights on strategies like going deep and going wide, and how companies are innovating to stay ahead. Tune in to understand the complexities and opportunities in this vibrant market.