A CTA or Call to Action is one of the most important definitions in digital marketing. If used strategically a CTA can turn a visitor into a customer.

SEO focuses on the visibility of your website, while SEM is an umbrella term. Learn the components of SEO and the rules of PPC advertising.

Buyer personas are semi-fictional, generalised representations of your ideal customers. Well-created buyer personas can help you reach your goals by focusing your energies on creating value to the right people.

Before you try to sell anything to a lead, you have to work on developing and strengthening your relationship with them in every stage of the sales funnel.

The sales funnel is a marketing concept that represents the journey of a potential customer. Learn how to use it to sell better.

The definition of a marketing lead is one of the most important terminology marketing and sales should agree on. To put it simply, in marketing, a lead is a contact with someone interested in your product or service. Of course, there is more worth to know about it…

In this episode, we’re going to learn the difference between inbound and outbound marketing, what are they typical methods and why most modern companies focus on inbound strategies.

BiteSize Marketing is a 7-episode video and podcast series by Reka Veszeli. A show designed to teach you some of the basics of marketing in short and easy to consume episodes. Let me introduce myself and the show to you.