Bix Weir, a former banker turned conspiracy theorist, founded the Road to Roota website and YouTube channel to expose what he claims are manipulations in the global gold, silver, and cryptocurrency markets, often delving into theories like the existence of millions—or even billions—of ounces of untapped gold hidden in restricted areas of the Grand Canyon, allegedly concealed by government entities to control the economy.

Weir has also promoted the idea that former President Donald Trump is actively working to dismantle the central banking system, including the Federal Reserve, in order to restore a constitutional gold standard and end fiat currency dominance, echoing Trump's past nominations of gold standard advocates to the Fed and his public musings on the topic.

These narratives sometimes intersect with broader financial scandals, such as the well-documented connections between Jeffrey Epstein and JPMorgan Chase, where the bank processed over $1 billion in transactions for the convicted sex trafficker, ignored red flags about his activities, and ultimately settled lawsuits for hundreds of millions with his victims and the U.S. Virgin Islands for enabling his operation