Talila Kroy is the co-founder of Emple, a company that builds sales engines for professional services businesses, helping them with client acquisition in a seamless, systematic way. Through this work, Talila discovered how critical partnerships are for her clients, which led to the creation of Partner Suitcase and Partner, tools that help businesses formalise their informal referral networks into intentional marketing partnerships. Before Emple, Talila ran the Tropical North Queensland events calendar, which she grew through partnerships with councils and media, making partnerships a core part of her career for decades.

Charles Clark is the co-founder of BOMA, a marketing platform built specifically for accounting firms to help them grow their business and communicate with clients. Founded 10 years ago, BOMA provides expert content written by chartered accountants and financial journalists, along with the process and technology to deliver consistent marketing communications. Before BOMA, Charles worked in advertising agencies in New Zealand and the UK, and consulted for technology firms in the US and UK.

Together, Talila and Charles are presenting a free webinar on 7 July at 12 noon AEST / 2pm NZST, walking through the practical steps accountants can take to launch their first marketing partnership.

In this conversation, they unpack why the old model of relying on word of mouth is no longer enough, how marketing partnerships offer the cheapest way to expand your reach, and why trust transfer is the most powerful growth mechanism available to professional services firms.

WHAT YOU WILL LEARN:

• Why 69% of small businesses in Australia choose their accountant through word of mouth or referral, and how to systematise that
• Why accounting firms spend only 1% of revenue on marketing versus a 7-10% benchmark for other professional services
• How firms that double their marketing spend grow up to seven times faster than those that do not
• The difference between networking and partnerships, and why most accountants mistake one for the other
• How marketing partnerships create a triple win: a win for clients, a win for both partner businesses
• Why perfectionism gets in the way of marketing action for accountants, and why speed often matters more than polish
• How to turn informal referral relationships into intentional marketing partnerships with a system and structure
• Why trust transfers between partners, making partnership marketing the most credible form of marketing
• How BOMA gives accounting firms expert content, process, and technology in one platform
• How Partner Suitcase and mPartner help businesses formalise their partnership networks
• Why consistency in marketing communication is the key to retaining and upselling existing clients
• How a podcast or webinar asset from a partnership can be reused as a touch point that accelerates conversions
• The upcoming webinar on 7 July and what accountants will learn about launching their first marketing partnership

TALILA KROY BIO:

Talila Kroy is the co-founder of Emple, which builds sales engines for professional services businesses, helping them with systematic client acquisition. She is also the creator of Partner Suitcase and mPartner, tools designed to help businesses formalise their informal referral networks into intentional marketing partnerships. Before founding Emple, Talila ran the Tropical North Queensland events calendar, growing it through strategic partnerships with councils and media. She is also a co-host of The Connected Accountant podcast. Talila focuses specifically on the accounting niche, helping accountants realise they are better at marketing than they think.

CONNECT WITH TALILA KROY:

Website: https://www.emple.com.au LinkedIn: https://au.linkedin.com/in/talila-kroy

CHARLES CLARK BIO:

Charles Clark is the co-founder of BOMA, a marketing platform built exclusively for accounting firms. BOMA provides expert content written by chartered accountants and financial journalists, along with the process and technology to deliver consistent marketing communications across email, social media, and websites. Founded 10 years ago, BOMA serves accounting firms across Australia, New Zealand, and the UK. Before BOMA, Charles spent over 25 years in advertising agencies in New Zealand and the UK, and consulted for technology firms in the US and UK.

CONNECT WITH CHARLES CLARK:

Website: https://bomamarketing.com LinkedIn: https://nz.linkedin.com/in/charles-clark-40985313

WEBINAR DETAILS:

Marketing Partnerships for Accounting Firms - Free Webinar Date: 7 July Time: 12 noon AEST / 2pm NZST Register via BOMA or Emple websites (details in show notes links)

FOLLOW ANTHONY PERL:

LinkedIn: https://www.linkedin.com/in/adperl

ABOUT BIZ BITES FOR THOUGHT LEADERS:

Biz Bites For Thought Leaders is a podcast that brings you conversations with business leaders, entrepreneurs, and industry experts who share their insights, experiences, and strategies for success. Hosted by Anthony Perl, each episode delivers practical wisdom and thought-provoking discussions designed to help you grow your business and build your authority.

PODCAST PRODUCTION:

This podcast is produced by Podcasts Done For You, Australia's premier podcast production service for thought leaders and business experts.

Learn more: https://podcastsdoneforyou.com.au

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Subscribe, like and comment wherever you are reading these show notes. Your support in this way ensures more people learn about the show.

------------------

Connect with Anthony Perl on LinkedIn: https://www.linkedin.com/in/adperl/

If you would like to be a guest on the program or you have a mentor that you think would be ideal, please reach out to us on LinkedIn so we can connect.

Learn more about all our guests in our easy-to-use directory: https://www.commtogether.com.au/biz-bites/

------------------

Interested in having your own podcast?

Anthony will co-host your branded show. Visit https://podcastsdoneforyou.com.au for more information, including free resources.

Our mission is to have brilliance heard. If you want to stand out as a Thought Leader, let us show you the power of podcasting. Book a free idea-sharing call here.

Ask us about our 'Podcasts Done for You' program.

------------------

#BizBitesForThoughtLeaders #MarketingPartnerships #AccountingMarketing #PodcastingForBusiness #BuildYourBrand #ProfileBuilding #PodcastsDoneForYou #AccountingFirmGrowth #AustralianBusiness

What if your greatest challenge was actually your competitive advantage? Patrick Engasser, bestselling author of "If I Can Do It, You Can Do It," was born completely blind in Buffalo, New York. He went on to become a top account closer in Fortune 500 insurance sales, a district manager for ten years, and then built his own seven-figure coaching and speaking business. In this conversation, Patrick shares how being blind forced him to develop creative problem-solving from childhood, why writing a book packages your authority in a way nothing else can, and the mindset shift every entrepreneur needs to make before strategy will work. He explains his core genius principle - focus on the 10-20% that powers your engine and delegate the rest - and why the biggest thing holding you back is not a lack of knowledge but a lack of action. As his coach James Malinchak says, "My ugly book is better than the one you don't have." Download the free workbook from the show notes to identify your core genius and build your action plan.

About Patrick Engasser: Patrick Engasser is a bestselling author, business coach, motivational speaker, and sales trainer based in Buffalo, New York. Born completely blind, Patrick spent 15 years in the insurance industry - the last 10 as a district manager - before launching his own coaching and speaking business five years ago. He is a three-time Top Award recipient for Management Excellence and built significant seven-figure sales teams. His book "If I Can Do It, You Can Do It" provides 20 practical tips for overcoming adversity and taking action. Patrick specialises in helping entrepreneurs scale their businesses, aspiring leaders become people others want to follow, and sales professionals reach the top 5% of their field.

Connect with Patrick:

• Website: talkwithpatrick.com
• LinkedIn: linkedin.com/in/patrick-engasser-645860217
• Book: "If I Can Do It, You Can Do It" (available on Amazon)

Apple Podcasts: https://podcasts.apple.com/us/podcast/podcasts-done-for-you-the-show/id1736835643 Spotify: https://open.spotify.com/show/6DWxKar4KeLPVeXrYrAHRr Amazon Music: https://music.amazon.com/podcasts/3efd86fd-7313-4f35-baa7-eaa804465672 YouTube: https://www.youtube.com/@PodcastsDoneForYou_TheShow Captivate: https://podcasts-done-for-you.captivate.fm/

#OvercomingAdversity #BusinessCoaching #MindsetShift #SalesTraining #EntrepreneurGrowth #CoreGenius #ThoughtLeadership

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Subscribe, like and comment wherever you are reading these show notes. Your support in this way ensures more people learn about the show.

------------------

Connect with Anthony Perl on LinkedIn: https://www.linkedin.com/in/adperl/

If you would like to be a guest on the program or you have a mentor that you think would be ideal, please reach out to us on LinkedIn so we can connect.

Learn more about all our guests in our easy-to-use directory: https://www.commtogether.com.au/biz-bites/

------------------

Interested in having your own podcast?

Anthony will co-host your branded show. Visit https://podcastsdoneforyou.com.au for more information, including free resources.

Our mission is to have brilliance heard. If you want to stand out as a Thought Leader, let us show you the power of podcasting. Book a free idea-sharing call here.

Ask us about our 'Podcasts Done for You' program.

------------------

In this energising episode of Biz Bites For Thought Leaders, Anthony Perl sits down with Kate Engler, founder of the Meet the Press Masterclass, to unpack the secrets of earning free media coverage as an entrepreneur.

With over 30 years in the publicity and media space, Kate created the Meet the Press Masterclass 14 years ago after watching brilliant entrepreneurs leave PR agencies despondent because they couldn't afford the $5,000 to $8,000 monthly fees. Her mission: to give every entrepreneur the tools to earn their own media coverage.

In this conversation, Kate shares why free media is available to every entrepreneur, how to pitch journalists effectively, why you should never use AI to write your pitches, and the critical difference between paid advertising and earned editorial coverage. She also shares remarkable success stories, including a finance expert who generated 120 new leads and $95,000 in revenue from a single Sky News appearance without mentioning his business once.

Whether you're a business owner, consultant, or thought leader, this episode will change how you think about publicity, media, and building your expert reputation.

LinkedIn: https://www.linkedin.com/in/kate-engler-publicity/

Website: https://meetthepressmasterclass.com.au/

https://www.linkedin.com/company/the-publicity-princess/

The Publicity Princess | Meet the Press Masterclasses

Biz Bites for Thought Leaders is a podcast that brings you conversations with business leaders, entrepreneurs, and industry experts who share their insights, experiences, and strategies for success. Hosted by Anthony Perl, each episode delivers practical wisdom and thought-provoking discussions designed to help you grow your business and leadership capabilities.

This podcast is produced by Podcasts Done For You, Australia's premier podcast production service. We handle everything from recording to editing to distribution, so you can focus on delivering great content.

Learn more: https://podcastsdoneforyou.com.au

------------------

Subscribe, like and comment wherever you are reading these show notes. Your support in this way ensures more people learn about the show.

------------------

Connect with Anthony Perl on LinkedIn: https://www.linkedin.com/in/adperl/

If you would like to be a guest on the program or you have a mentor that you think would be ideal, please reach out to us on LinkedIn so we can connect.

Learn more about all our guests in our easy-to-use directory: https://www.commtogether.com.au/biz-bites/

------------------

Interested in having your own podcast?

Anthony will co-host your branded show. Visit https://podcastsdoneforyou.com.au for more information, including free resources.

Our mission is to have brilliance heard. If you want to stand out as a Thought Leader, let us show you the power of podcasting. Book a free idea-sharing call here.

Ask us about our 'Podcasts Done for You' program.

#businesstransformation #podcast #press #bizbites #masterclass #businesspublicity #onlinevisibility

In this transformative episode of Biz Bites for Thought Leaders, Anthony Perl sits down with Clint Rahe, former RAF physical training instructor turned high-performance coach and author of "The Cognitive Athlete." Clint shares his remarkable journey from military adventure training to helping corporate professionals achieve sustainable peak performance.

Clint reveals the critical concept that changed his coaching approach: business leaders are "cognitive athletes" who use their minds like athletes use their bodies, requiring intentional training, recovery, and periodization. He introduces cognitive periodization - the four phases of conditioning, transition, performance, and recovery - and explains why the corporate expectation of year-round peak performance is unsustainable and dangerous.

The conversation explores the 25-minute meeting hack that saves hours every week, how to identify your chronotype for optimal productivity, why your body keeps the score of accumulated stress, and the hidden health costs facing business owners in their 50s. Clint shares powerful insights on setting boundaries, planning your year like an athlete, and why females are 80% more likely to suffer stress-related autoimmune diseases.

Whether you're a business owner, executive, or knowledge worker, this episode offers invaluable strategies for achieving peak performance without burning out.

LinkedIn: https://www.linkedin.com/in/clintrahe/

Website: https://cognitiveathlete.com.au

Book: "The Cognitive Athlete" (Available December 29, 2024)

Free Scorecard: Available at cognitiveathlete.com.au

Podcast: The Performance Edge

LinkedIn: https://www.linkedin.com/in/anthonyperl/

Biz Bites for Thought Leaders is a podcast that brings you conversations with business leaders, entrepreneurs, and industry experts who share their insights, experiences, and strategies for success. Hosted by Anthony Perl, each episode delivers practical wisdom and thought-provoking discussions designed to help you grow your business and leadership capabilities.

This podcast is produced by Podcasts Done For You, Australia's premier podcast production service. We handle everything from recording to editing to distribution, so you can focus on delivering great content.

Learn more: https://podcastsdoneforyou.com.au

------------------

Subscribe, like and comment wherever you are reading these show notes. Your support in this way ensures more people learn about the show.

------------------

Connect with Anthony Perl on LinkedIn: https://www.linkedin.com/in/adperl/

If you would like to be a guest on the program or you have a mentor that you think would be ideal, please reach out to us on LinkedIn so we can connect.

Learn more about all our guests in our easy-to-use directory: https://www.commtogether.com.au/biz-bites/

------------------

Interested in having your own podcast?

Anthony will co-host your branded show. Visit https://podcastsdoneforyou.com.au for more information, including free resources.

Our mission is to have brilliance heard. If you want to stand out as a Thought Leader, let us show you the power of podcasting. Book a free idea-sharing call here.

Ask us about our 'Podcasts Done for You' program.

------------------

#cognitiveathlete #peakperformance #cognitiveperiodization #businessperformance #highperformancecoaching #militarytraining #stressmanagement

In this engaging episode of Biz Bites for Thought Leaders, Anthony Perl sits down with Kevin Hubschmann, entrepreneur, comedian, and founder of laugh.events. Kevin shares his remarkable journey from being one of the first 10 employees at Splash to building a global business that brings comedy skills to corporate teams.

Kevin reveals the critical distinction between comedy skills and comedy performance: training in improv isn't about telling jokes, it's about developing soft skills like active listening, empathetic communication, and adaptability. He introduces the "Yes, And" principle that transforms collaboration and explains why he calls improv training "the EQ gym" for business professionals.

The conversation explores Kevin's pandemic pivot from in-person comedy shows in New York to virtual corporate training serving organizations globally. He shares powerful insights on creating psychological safety, the transformation from "apathetic" to "inspired" teams, and lessons learned from opening for comedian Jessica Kirson.

Whether you're a business owner, team leader, or HR professional, this episode offers invaluable insights into building high-performing teams through laughter, trust, and applied improv training.

Website: https://laugh.events

LinkedIn: https://www.linkedin.com/in/kevin-hubschmann/

------------------

Subscribe, like and comment wherever you are reading these show notes. Your support in this way ensures more people learn about the show.

------------------

Connect with Anthony Perl on LinkedIn: https://www.linkedin.com/in/adperl/

If you would like to be a guest on the program or you have a mentor that you think would be ideal, please reach out to us on LinkedIn so we can connect.

Learn more about all our guests in our easy-to-use directory: https://www.commtogether.com.au/biz-bites/

------------------

Interested in having your own podcast?

Anthony will co-host your branded show. Visit https://podcastsdoneforyou.com.au for more information, including free resources.

Our mission is to have brilliance heard. If you want to stand out as a Thought Leader, let us show you the power of podcasting. Book a free idea-sharing call here.

Ask us about our 'Podcasts Done for You' program.

------------------

LinkedIn: https://www.linkedin.com/in/anthonyperl/

Biz Bites for Thought Leaders is a podcast that brings you conversations with business leaders, entrepreneurs, and industry experts who share their insights, experiences, and strategies for success. Hosted by Anthony Perl, each episode delivers practical wisdom and thought-provoking discussions designed to help you grow your business and leadership capabilities.

This podcast is produced by Podcasts Done For You, Australia's premier podcast production service. We handle everything from recording to editing to distribution, so you can focus on delivering great content.

Learn more: https://podcastsdoneforyou.com.au

#podcastshow #leadership #leadershiptalk #comedian #entreprenuer #professionaltraining #teamcollaboration #workculture

In this compelling episode of Biz Bites for Thought Leaders, Anthony Perl sits down with Ross Swan, an executive coach with over 25 years of experience transforming leaders across Asia. Ross shares his remarkable journey from 30 years in financial services to becoming a pioneer in executive coaching, spending most of his career in Singapore.

Ross reveals the critical shift that changed his coaching approach: moving from traditional executive coaching to focusing on self-leadership and inspired leadership. He shares powerful stories of breakthrough moments with executives, including a memorable example of how connecting leaders to their heartstrings creates lasting behavioural change.

The conversation explores the hidden costs of poor leadership, the challenge of getting executives to recognise they're the problem, and practical strategies for helping leaders let go and empower their teams. Ross emphasises that great leadership starts from within, driven by personal belief and purpose.

Whether you're a business owner, executive, or aspiring leader, this episode offers invaluable insights into self-leadership, creating positive workplace cultures, and the transformative power of coaching that connects head and heart.

Connect with Ross on LinkedIn: https://www.linkedin.com/in/rossswan1/

------------------

Subscribe, like and comment wherever you are reading these show notes. Your support in this way ensures more people learn about the show.

------------------

Connect with Anthony Perl on LinkedIn: https://www.linkedin.com/in/adperl/

If you would like to be a guest on the program or you have a mentor that you think would be ideal, please reach out to us on LinkedIn so we can connect.

Learn more about all our guests in our easy-to-use directory: https://www.commtogether.com.au/biz-bites/

------------------

Interested in having your own podcast?

Anthony will co-host your branded show. Visit https://podcastsdoneforyou.com.au for more information, including free resources.

Our mission is to have brilliance heard. If you want to stand out as a Thought Leader, let us show you the power of podcasting. Book a free idea-sharing call here.

Ask us about our 'Podcasts Done for You' program.

------------------

After a stress-induced health crisis landed him in the hospital, Will Watrous discovered EOS (Entrepreneurial Operating System) and transformed his marketing company from chaotic to thriving - increasing net profit from 6% to 34%. Now an EOS implementer, Will shares how this proven system helps leadership teams gain vision, traction, and health.

Learn why 34,000+ companies worldwide use EOS, the six key components every business must strengthen, and how to move from firefighting to fire prevention. Perfect for business owners feeling overwhelmed and seeking a better way to run their companies.

What You'll Learn:

1. The warning signs that your business stress is reaching dangerous levels
2. Why trying to implement EOS yourself (like learning golf from YouTube) doesn't work
3. How blind spots keep even brilliant leaders from seeing simple solutions
4. The difference between vision, traction, and healthy - and why you need all three
5. Why the right people in the right seats is more than just a hiring strategy
6. How to move from firefighting to fire prevention in your business
7. The organizational checkup that reveals your six key component strengths
8. Why leaders must realize they're in the people business, not just their industry
9. How a two-year EOS journey creates lasting transformation (and why it's worth the wait)

------------------

Subscribe, like and comment wherever you are reading these show notes. Your support in this way ensures more people learn about the show.

------------------

Connect with Anthony Perl on LinkedIn: https://www.linkedin.com/in/adperl/

If you would like to be a guest on the program or you have a mentor that you think would be ideal, please reach out to us on LinkedIn so we can connect.

Learn more about all our guests in our easy-to-use directory: https://www.commtogether.com.au/biz-bites/

------------------

Interested in having your own podcast?

Anthony will co-host your branded show. Visit https://podcastsdoneforyou.com.au for more information, including free resources.

Our mission is to have brilliance heard. If you want to stand out as a Thought Leader, let us show you the power of podcasting. Book a free idea-sharing call here.

Ask us about our 'Podcasts Done for You' program.

------------------

#WillWatrous #EOS #EntrepreneurialOperatingSystem #Traction #businessoperatingsystem #leadershipteam #businesstransformation #netprofitgrowth #businesshealth

This is a personal reflection on the emotional weight of recent events and the profound impact they have had on my community and my family heritage.

I want to share about the challenges of staying strong and finding hope while facing hostility and heartache in daily life. By sharing my own journey of faith and leadership, I hope to provide a glimpse into the strength found in unity and the importance of standing firm in one’s values.

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Subscribe, like and comment wherever you are reading these show notes. Your support in this way ensures more people learn about the show.

------------------

Connect with Anthony Perl on LinkedIn: https://www.linkedin.com/in/adperl/

If you would like to be a guest on the program or you have a mentor that you think would be ideal, please reach out to us on LinkedIn so we can connect.

Learn more about all our guests in our easy-to-use directory: https://www.commtogether.com.au/biz-bites/

------------------

Interested in having your own podcast?

Anthony will co-host your branded show. Visit https://podcastsdoneforyou.com.au for more information, including free resources.

Our mission is to have brilliance heard. If you want to stand out as a Thought Leader, let us show you the power of podcasting. Book a free idea-sharing call here.

Ask us about our 'Podcasts Done for You' program.

------------------

Career market researcher David Donnelly (Instinct & Reason) shares 30 years of insights on why businesses fail when they don't talk to the right audience. Discover the difference between transactional and resilient trust, why "climate change" became toxic language for farmers, how Tourism Australia's "Where the Bloody Hell Are You?" campaign succeeded (and failed), and why customers don't want to "lose weight" - they want to "look good." Learn why market research isn't just for big business, the Microsoft trust disaster, and how to dig beneath surface answers to find what customers really need.

There is so much in this episode. It truly is one you do not want to miss. Let's get into Biz Bites for Thought Leaders.

***

Connect with David on LinkedIn: https://www.linkedin.com/in/david-donnelly-9b80575/ 

Check out their website https://www.instinctandreason.com/  for exciting offers   

------------------

Subscribe, like and comment wherever you are reading these show notes. Your support in this way ensures more people learn about the show.

------------------

Connect with Anthony Perl on LinkedIn:   https://www.linkedin.com/in/adperl/ 

If you would like to be a guest on the program or you have a mentor that you think would be ideal, please reach out to us on LinkedIn so we can connect.

Learn more about all our guests in our easy-to-use directory: https://www.commtogether.com.au/biz-bites/ 

------------------

Interested in having your own podcast?

Anthony will co-host your branded show.  Visit https://podcastsdoneforyou.com.au for more information, including free resources.

Our mission is to have brilliance heard. If you want to stand out as a Thought Leader, let us show you the power of podcasting. Book a free idea-sharing call here.

Ask us about our 'Podcasts Done for You' program.

------------------

AI in 2026. What you need to do, where you need to go. We have an amazing episode today with Len Ward, who is going to talk to you about what is happening in the AI world, how you need to change your business, how you need to change the way you think, and what steps you need to do to get started in it.

There is so much in this episode. It truly is one you do not want to miss. Let's get into Biz Bites for Thought Leaders.

***

Connect with Len on LinkedIn: https://www.linkedin.com/in/lenward/ 

Check out their website https://commexis.com  for exciting offers  

------------------

Subscribe, like and comment wherever you are reading these show notes. Your support in this way ensures more people learn about the show.

------------------

Connect with Anthony Perl on LinkedIn:   https://www.linkedin.com/in/adperl/ 

If you would like to be a guest on the program or you have a mentor that you think would be ideal, please reach out to us on LinkedIn so we can connect.

Learn more about all our guests in our easy-to-use directory: https://www.commtogether.com.au/biz-bites/ 

------------------

Interested in having your own podcast?

Anthony will co-host your branded show.  Visit https://podcastsdoneforyou.com.au for more information, including free resources.

Our mission is to have brilliance heard. If you want to stand out as a Thought Leader, let us show you the power of podcasting. Book a free idea-sharing call here.

Ask us about our 'Podcasts Done for You' program.

------------------

#AI #businessstrategy #digitaltransformation #automation #businesstips #expertstrategy #podcastshow #podcasting