Marketing is not just about ads—it's about the value your business provides and how your customers perceive it. In this episode, we dive into real-world examples of how companies like Fiji Water and JCPenney succeeded or failed based on customer perception. Learn how to shape your value proposition and why it’s the key to your marketing success.

When adventurer Aron Ralston found himself trapped in a canyon, he made the unthinkable decision to amputate his own arm, in order to free himself. His story, as told in the movie 127 Hours, also has applications for business - teaching us he importance of knowing when to "cut our losses" in order to survive.

When NASA’s Apollo 13 mission turned from a moon landing to a survival crisis, their response became a legendary lesson in adaptability, teamwork, and innovation.

Astronauts Jim Lovell, Fred Haise and Jack Swigert found themselves in a severely damaged space craft, thousands of miles from Earth. Their lives depended on the skill, leadership and tenacity of the teams at NASA and their contractors back home.

Find out how business leaders can apply these lessons when facing their own crises.

Why don’t you see Rolls-Royce ads on free-to-air TV? Because they know exactly who their customer is. In this episode, we explore how small businesses can learn from this targeted approach, making their marketing efforts more efficient, lowering customer acquisition costs, and driving growth. Tune in to find out how focusing on the right audience can transform your business.

Marvel Studios didn’t just create movies—they built an empire. In this episode, we explore Marvel’s rise from near-bankruptcy to global domination and uncover powerful lessons on risk-taking, reclaiming control over your assets, and building an interconnected brand ecosystem. How can you apply these strategies to your business? Tune in to find out.

Learn how Adobe's revolutionary switch from one-off software purchases to an ongoing subscription model reshaped the software industry. Discover the bold decisions that led to this transformation and how they set a precedent for digital business models today. This episode breaks down the risks, rewards, and key lessons from Adobe’s pivot that entrepreneurs can apply to their own businesses.

How did a small documentary channel grow into a global media empire? This episode explores Discovery Channel’s rise, its strategic pivots, and the lessons entrepreneurs can learn from its journey.

Learn how efficient operations and business systems are the backbone of growth. From McDonald's speedy service to Canva's automation, we explore how strong systems can transform businesses and help scale success. Tune in for insights and practical takeaways.

How did a company at the forefront of technology miss the opportunity to revolutionize its industry?

We explore Kodak’s hesitation to embrace digital photography, their fear of cannibalizing their film business, and the consequences of ignoring market shifts. Discover what Kodak’s downfall teaches us about the dangers of prioritizing short-term gains over long-term vision and how businesses can avoid the same fate. Tune in for key takeaways on innovation, strategic foresight, and the importance of embracing change.

Is your business prepared for the unexpected?

In this episode, we explore how Qantas, one of the world's oldest airlines, used strategic planning to navigate crises and adapt to unforeseen disruptions, including the COVID-19 pandemic. Learn how the Qantas Transformation Program, launched in 2014, helped the airline pivot operations by converting passenger planes for cargo use and streamlining costs. We also discuss the challenges faced, including controversies over flight credits and the early departure of CEO Alan Joyce in 2023. Tune in for insights into how effective strategic planning and adaptability can make or break a business during turbulent times.