Biz Women Rock

Oh girl, you are in for a dose of feel good wisdom here.  Kate Northrup joins me today and we’re having a conversation about what it means to DO LESS in your business and your life.  

Kate’s the New York Times Bestselling Author of Money: A Love Story and Do Less: A Revolutionary Approach to Time and Energy Management for Busy Mamas.  

Kate embodies what I love so much about women...she is ambitious, vulnerable, driven, honest and wants to help women transcend into our next phase of joyful li

I’ve had the pleasure of knowing Rochelle Walk (whom we call Shelly) since 2010.  At that time, she had just quit her high level corporate job the Chief Administrative Officer & General Council for a very big company and was in her first phase of starting her own law firm.  

Since then, Shelly has gone through multiple phases of her business, constantly building her company into the next phase of growth.

For many, many years now, I have talked about a few foundational practices that I have used to get things done.  To be productive and efficient.  

Time blocking, batching, focusing your energy, prioritizing your tasks, etc.  

And they’re all really smart strategies and have worked in a nice combination for me over the years. 

Until recently.  

Blocking out time, dedicating certain times and days for certain activities, batching content creation...none of it’s working for me right now

In 2014 Jessica Kupferman and Elsie Escobar started a Facebook Group called She Podcasts.  They did it because they both knew so many amazing women podcasters and wanted to create a place where they could all help each other.  As the group grew and grew, the community continued to ask for one thing: an event to bring them together.  

The first ever She Podcasts Live is happening on October 10-13, 2019 in Atlanta, Georgia.  Check out http://shepodcastslive.com for more information.

Today’s episode is a bit out of the box...I’m sharing a live presentation I did recently for the Florida Podcaster’s Association.  It’s called MONEY & MARKETING: CREATIVE WAYS TO GROW YOUR AUDIENCE AND MAKE MONEY WITH YOUR PODCAST.

If you’re a podcaster, or want to start a podcast, it will definitely be worth listening to.  But even if you’re not a podcaster and you’re creating content...all of these principles can be adjusted to fit your particular experience.

I’ve been marinating on this topic for a loooong time, my friend.  

This conversation is heavily influenced by my friend Cate Stillman’s book Body Thrive (which I highly recommend!).  You can check it out here: https://yogahealer.com/.  

This is about more than an email autoresponder series.  This is about managing your energy so you can show up as the best CEO you can be.  I’m talking today about the true power of automating habits and tasks in your business and your life.

During this solo episode, I’m going over 3 questions you can ask yourself to determine where your time is best spent in your business!

Because when you get REALLY clear about your top priorities, you know exactly how to spend your precious time: on the tasks that move your business forward fast!

I recommend writing down ALL THE THINGS you have on your plate...all those tasks and to-do’s that are swirling around in your head.  Then...ask yourself these 3 questions...

I often use the strategy with clients called “what’s the worst case scenario?” It’s an exercise for them to play out the absolute worst possible outcome to something they’re considering...to go all the way down that worm hole so they can ultimately see that the worst case scenario actually isn’t that bad.  It powerfully removes fear so they can start taking intentional action.

MANIFEST WHAT YOU WANT

On today’s episode, I’m going over 4 simple steps to stepping out of planning and into ACTION so that you can manifest all those big goals you envision!

The 4 steps are:

1. Take imperfect action: get out of perfectionism!

2. Get outside help

3. Assess, adjust, accelerate

4. Celebrate your wins

Here’s to your own version of success!

This is a big one, girl...SO MUCH good stuff to cover!

I’m giving you 4 steps to go through to put together a purposeful marketing plan...and, yes...the fourth step is a brain dump on all the sexy marketing strategies you could ask for!  

Just a note that I left in a few of the questions that were asked on the Facebook Live originally because they answer questions you may have too!