Bizcast

Kevin Craine has the author of "The New Game of Selling," Mitch Axelrod on Bizcast. Mitch Axelrod, author of The New Game of Selling: Attract, Convert, and Keep More Customers and Multiply Profits, talks about the old game versus the new game of sales. Being in business for more than 30 years, Mitch talks about the old sales strategies being all about manipulation, convincing, and closing the sale. The new approach is about doing what’s right for the customer and the company.

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Kevin Craine has Steve Napolitan on Bizcast to talk about his book "Capture Clients Close Deals." 

Steve Napolitan, author of Capture Clients and Close Deals: A Simple Way to Gain Clients without Convincing or Chasing, talks about the process of making a human connection with clients, rather than just trying to make a sale or push them into a product or service they may or may not want. He argues that the sales process is very simple — find your perfect client, ask them what they want and then give it to them.

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Kevin Craine has Scott Love on Bizcast to discuss his book "Why They Follow." 

To achieve superior results as a leader, you must first understand why people follow.

With this premise in mind, author Scott Love explores why some employees and colleagues are motivated to comply with a directive—and why some are not—as well as how to increase their commitment to getting the job done.

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Kevin Craine has Lee Bartlett on Bizcast. Lee is the author of the only sales book you will ever need, titled "The Number One Best Seller." 

What does it take to be a Top Salesperson? Many books claim to have the answer, but few show you, first hand, exactly how it is achieved.

The No.1 Best Seller is a masterclass in professional selling, as seen through the eyes of a top salesman. Reflecting on an exemplary sales career, predominantly spent selling financial technology to the C-Suite and Investment Banking community, Lee Bartlett shares the mindset and methodology that have allowed him to consistently win the largest mandates in his industry.

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Kevin Craine hosts Bizcast and has Julie Miles Lewis on the show to talk about her book "Moving Mountains." In this leadership adventure of stories, wisdom, thought-provoking exercises and actionable ideas, Julie guides you to discover your Inner Mountain and find your path forward emotionally, spiritually, mentally and physically  in business and in life. Moving Mountains is  an unconventional fusion of personal leadership concepts that are easy to action and  implement. A “must read” on the path to success and excellence.

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Kevin Craine has Mindy Gibbins-Klein on Bizcast to discuss her book "The Thoughtful Leader," How to use your head and your heart to inspire others and says the book’s main message is that ‘thought leadership’ isn’t really ‘thoughtful’ unless the content being created is of value to readers. She defines thoughtful leadership as “the type of leadership that’s disruptive in content, stuff that makes heads turn.” Thoughtful leadership is something business leaders should aspire to, but also be aware that it requires coming up with ideas that will resonate with the market.  Gibbins-Klein says her book is for anyone who wants to be a leader in their industry, or on their own, and that putting the time and effort up front will save you time later on.

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Kevin Craine interviews Doug Sandler, author of Nice Guys Finish First: Winning Customers for Life by Winning Relationships That Last, defines ‘nice’ as “genuine, trustworthy, upstanding with the answers you give, give to clients as much as you give in return. Basically, doing the right thing when nobody’s watching.” Don't miss this episode of Bizcast.

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Host Kevin Craine has Diane DiResta on Bizcast to talk about her book "Knockout Presentations." Knockout Presentations is the indispensable guide to delivering your message with clarity and confidence. With hundreds of tips to improve your communication style in your personal and professional life, this book contains the valuable information that readers can use every day on the road to success.

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Kevin Craine has Randall Kenneth Jones on Bizcast to talk about his book "Show Me." Show Me showcases how to learn from your past, embrace your present, grow personally and professionally, laugh at yourself and banish mediocrity—by listening, learning and respecting the never-ending balance between ambition and tradition.

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Kevin Craine has Dan Negroni on Bizcast to talk about his book "Chasing Relevance." Chasing Relevance empowers businesses and their leaders by bridging youth and experience to create powerful, connected workplaces. Learn how to create your own relevance to truly understand, engage and maximize your millennial employees and customers.

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