BizMagic Podcast

This episode is a little different because… it’s the season finale! And then some. Don’t worry, I explain everything, including:

• Why I’m pressing pause on the podcast (with love, not burnout)
• My final biz thoughts, for now
• What’s been lighting me up in my client work lately
• A sneak peek into my other podcast, Things My Mother Forgot to Mention
• The launch of BizMagic BFFs, my new online biz & tech community
• How you can still get support through Strategy Sessions, Tech Check, and Tech Magic services

Even though the podcast is going on hiatus, there are so many ways for us to stay connected. And honestly? This pause is less about stepping away and more about making space for the magic that’s happening elsewhere.

So whether you’ve been listening from day one or just dropped in, THANK YOU. I’m truly grateful for your ears, your time, and your trust.

And hey—don't forget to check out:

• BizMagic BFFs: bizmagic.co/bff
• Website Design: bizmagic.co/website-design
• Tech Check: bizmagic.co/tech-check
• Tech Magic: bizmagic.co/tech-magic
• Strategy Sessions: bizmagic.co/business-strategy
• Things My Mother Forgot to Mention podcast: thingsmymotherforgottomention.com

Let’s stay in each other’s orbit. And remember: trust yourself, love your work, and don’t believe the hype—there’s no one-size-fits-all way to run a business.

Learn more about BizMagic or the BizMagic Podcast.

This episode is a little different—and a whole lot of real. I invited two of my favorite humans and biz team besties, Adriana Strama and Keriann Bellamy, back on the podcast to join me for a very honest, slightly spicy wrap-up of 2025. We’re talking about the messy middles, the shifts in our own businesses, and how we’re redefining success for ourselves as service providers.

No "6-figure year or bust" vibes here. Just the truth about what actually worked, what didn’t, and what we’re carrying into 2026 with a lot more intention (and a lot less pressure).

Here’s what we get into:

• Why 2025 wasn’t about explosive growth—but still felt meaningful
• How relationship marketing showed up for us in big ways
• What it’s really like when you have to step back into client work
• The pressure to scale, and the power of saying “no thanks”
• Rethinking your business as a long-term career
• Why happiness, sustainability, and support are better KPIs
• Our collective desire for more local, low-pressure community

If you’re feeling the push to measure success differently or just want to hear what it looks like behind the scenes of three service-based businesses... this episode is for you.

One last thing: I also share some news about the future of the BizMagic Podcast—don’t worry, it’s not a dramatic cliffhanger, but it’s worth tuning in for.

Thanks for being here. Truly.

About Adriana Strama:

Adriana Strama is an Accredited Online Business Manager with a talent for simplifying the complicated. A former teacher turned operations pro, Adriana knows how to create structure out of chaos. She specializes in helping six-figure entrepreneurs streamline their systems, manage their teams, and free up their time so they can focus on growth and innovation. Adriana’s approach is all about empowering business owners to “do less and accomplish more.” With her strategic insight and reliable support, she helps her clients step out of the weeds of daily operations and into the role of visionary leaders. Whether it’s optimizing workflows, planning for scalable growth, or managing big-picture projects, Adriana thrives on bringing clarity and efficiency to the table.

Adriana’s Website: https://ww.adrianastrama.com
LinkedIn: https://www.linkedin.com/in/adriana-strama
Instagram: https://www.instagram.com/adrianastrama_obm
Facebook: https://www.facebook.com/adrianastramaobm

About Keriann Bellamy:

Keriann helps online business owners attract dream clients and grow their business with done-for-you content and custom email funnels—so they can spend less time marketing and more time making an impact. With a background in theater, health coaching, and seven years in digital marketing, she blends expert storytelling with data-driven copy to help health and wellness coaches craft strategic and engaging content across multiple marketing channels.

She specializes in capturing her clients’ authentic voice, making sure their message hits home with the right people. And she’s a firm believer that great content is all about building relationships—because effective messaging will always beat the latest algorithm.

When she’s not helping entrepreneurs write content that actually works, you can find her hiking with her border collie Maple or getting lost in a fantasy novel. She’s got a passion for holistic health and loves supporting mission-driven female entrepreneurs who are out to better people’s lives.

Instagram: https://www.instagram.com/keriann

Learn more about BizMagic or the BizMagic Podcast.

This episode is a bit of a call-in, not a call-out—because if you’ve ever found yourself in a constant pivot cycle, friend… same.

If you’ve been tweaking your offer again, redoing your website for the fourth time this quarter, or switching tools like it’s a sport, this one’s for you.

Here’s what I’m getting into:

• Why pivoting is normal—but why it can also become a trap
• How to know if you’re reacting out of fear or making a grounded decision
• Three core areas to check when you're feeling stuck
• Why discomfort isn’t always a sign you’re on the wrong path
• Some tough (but kind) love about giving your ideas room to breathe

I’m not here to tell you to “just stick with it”—but I am here to help you figure out what’s really going on underneath all the shifting. Let’s find that solid ground so you can move forward with more clarity and confidence.

Learn more about BizMagic or the BizMagic Podcast.

This episode has been a long time coming. Today, I’m digging into 10 online business myths that I see everywhere. These myths sound like great advice… until they leave you burned out, confused, or questioning whether you’re even cut out for this.

Here’s what I’m covering in this episode:

• Why “passive income” isn’t the magical solution you’ve been promised
• The truth about niching—and why it’s not a life sentence
• Why your offer might not be selling (hint: it’s not just the price)
• What to do before you go chasing the “perfect” tech stack
• The big lie about hustling now so it’s easier later
• How to launch without a picture-perfect website
• What actually matters more than being an “expert”
• Why ease does not equal lack of value
• The myth I hate the most: That there’s a right way to do business

These are the messages that sneak into your brain and quietly make you feel like you're behind, or not doing it "right." So let's call them out, name what's actually true, and make some space for more aligned, sustainable ways of running your business.

Learn more about BizMagic or the BizMagic Podcast.

For this episode, I sat down with Jackie Klein, HoneyBook expert and CRM consultant, for a candid chat about what this popular platform really does—and whether it’s the right fit for your business.

You’ll hear:

• What HoneyBook actually is and how it compares to CRMs like 17hats and Dubsado
• Who it’s best for, and what kind of businesses might love it (or not)
• How to use workflows and automations to create a smooth client experience
• What to customize, what to templatize, and how not to overthink it
• The underrated features that can seriously save you time

Whether you’re HoneyBook-curious, just love a good systems convo, or want to stop leaving money on the table—this episode is full of practical gems.

About Jackie:

Jackie Klein is a HoneyBook expert, educator, and CRM consultant who helps women solopreneurs simplify and scale their businesses with confidence. A former middle school English teacher, Jackie combines her passion for education with her deep knowledge of business systems to make client management effortless. By leveraging the power of HoneyBook, she empowers entrepreneurs to streamline workflows, automate tasks, and reclaim their time—so they can focus on growing their business, not running it.

Jackie’s Links:

Facebook: https://facebook.com/kleincrmconsulting 

Instagram: https://www.instagram.com/jackieklein 

Website: https://www.hellojackieklein.com/

For those who use HoneyBook exclusively: https://www.hellojackieklein.com/services

Learn more about BizMagic or the BizMagic Podcast.

Let’s talk about that little thing called AI.

This week on the BizMagic Podcast, I’m slowing it down and getting real about what AI implementation actually looks like for small business owners. Because it’s not about outsourcing your voice to a robot—it’s about support, not surrender.

In this episode, I share:

• What it really means to implement AI vs. just messing around with it
• Where AI can actually support you in your business (without taking over)
• Why copy-paste AI content just doesn’t cut it
• How to start small, start slow, and still make real progress
• The very real environmental and human costs of AI—and why we need to talk about it
• Practical ways to use AI intentionally without replacing the human magic in your work

This isn’t a hype-filled AI fan club meeting. It’s a grounded, honest conversation about how to explore this tech in a way that aligns with you, your business, and your values.

If you’ve felt curious but also cautious about AI, this one’s for you.

Learn more about BizMagic or the BizMagic Podcast.

Burnout. We’ve all felt it. That soul-deep exhaustion that shows up as anxiety, bloating, fatigue, resentment, and the strong urge to burn it all down and run into the woods.

In this powerful episode, I’m joined by vitality coach and former tech startup co-founder, Magali Mathieu, for a real talk about what burnout actually looks like, how it sneaks up on us, and how we can begin the process of healing from it—without burning our entire life to the ground in the process.

We also get into:

• How Magali went from tech founder to reiki healer (and why both matter)
• The connection between burnout and ignoring your intuition
• Small but mighty ways to support your energy every day
• The myth of the “perfect” productivity system and why honoring your rhythms matters more
• Shifting from burnout into alignment—even when your schedule is packed

We also talk about the power of creating your own version of success, setting boundaries that support your nervous system, and why your version of “enough” gets to be enough.

If you’re in a season of burnout or feeling like something’s just off—this one’s for you.

About Magali:

Magali Mathieu is a Vitality Coach, Certified Holistic Health Coach, Yoga Teacher, Reiki Master, and the founder of Unlock Your Vitality, a soulful business that helps women reconnect to their truth, reclaim their energy, and build lives and businesses that fuels their dream life.

French girl who grew up all over the world, now based just outside San Francisco, Magali’s journey into wellness and entrepreneurship was anything but linear. She spent years pouring herself into the fast-paced world of startups, co-founding a tech company that scaled quickly and achieved impressive success on paper. But behind the scenes, she was burnt out, disconnected from her body, and craving a more aligned way of living.

After hitting a breaking point, Magali made the bold decision to walk away from the hustle and rebuild her life with intention. That experience became the foundation for her work today, supporting women who are ready to do things differently. Through coaching, courses, and community, she helps her clients heal from burnout, tap into their intuitive wisdom, and create success that’s sustainable, soulful, and deeply fulfilling.

Whether it’s guiding someone to launch their dream project, reset their health, or reconnect with their purpose, Magali’s work blends strategy with soul and always starts from within.

Magali’s Links:

Instagram

LinkedIn

Podcast

Website

Group Coaching Program VITALIZE: magalionajourney.com/vitalize

The Unlock Your Vitality Community: https://www.magalionajourney.com/community

Learn more about BizMagic or the BizMagic Podcast.

I know we’re all here to make money. (Yes, profit matters!) But today, I’m inviting you to think deeper about how your values show up—or don’t—in your business.

In this episode, I share how aligning with your values can transform not just what you offer, but how you show up, lead, and serve. These aren’t just lofty ideals; they’re the practical foundation for decisions, systems, client relationships, and your sanity.

Here’s what I dig into:

• Why values matter just as much as your revenue goals (if not more)
• How your values can shape your offers, pricing, and boundaries
• What it looks like when your backend systems reflect your ethics
• Real examples from my own business—yes, including letting go of clients who weren’t aligned
• Simple reflection questions to help clarify your own core values
• Why your values are a decision-making compass, especially in the messy moments

Your business can be values-aligned and profitable. Actually, I think it should be.

Learn more about BizMagic or the BizMagic Podcast.

Have you ever sent a client email at midnight and thought, “There has to be a better way”? (Spoiler alert: there is.)

In this episode, I’m joined by the fabulous Crystal Eva, a fractional COO and online business manager who’s all about streamlining systems and reclaiming time. We talk real talk about automation—what it is, what it isn’t, and how to get started without making your brain melt.

You’ll hear:

• Why automation is not about losing the personal touch (and how to keep your human vibes front and center)
• The signs that it's time to start automating
• Easy automations to start with—even if you're tech-shy
• How to use tools like Dubsado, Asana, Zapier, and Gmail to work smarter
• Why auditing your systems regularly actually saves you time (instead of adding to your to-do list)
• Crystal’s favorite trick for adding a personal, feel-good touch to automated workflows

Whether you’re drowning in client admin or just looking to clean up your biz backend, this episode will give you some quick wins and new ideas to test out in your biz.

About Crystal Eva:

Crystal Eva is a Fractional Chief Operating Officer and Online Business Manager who helps service-based business owners streamline operations, optimize systems, and scale their businesses with ease. With a passion for helping entrepreneurs reduce overwhelm, Crystal uses her expertise in project management and client relationship management to simplify processes and boost efficiency. She’s built a career centered around creating systems that allow businesses to grow sustainably while maintaining a healthy work-life balance. Crystal is also the creator of The Ops Room™, a community for business owners focused on optimizing systems and operations, and she’s passionate about helping women entrepreneurs reclaim their time and energy to focus on what truly matters. She believes in creating businesses that align with personal values, and she’s dedicated to helping others do the same.

Crystal’s Links:

Website Instagram

The Ops Room is a space dedicated to helping entrepreneurs streamline their operations, automate their workflows, and optimize their systems so they can scale with ease.

Inside The Ops Room™, we have a resource vault, monthly Q&A calls, a Slack community for support, and AI tools to help with business operations. It’s designed to give you the practical strategies and systems you need to run your business without the overwhelm!

Learn more about BizMagic or the BizMagic Podcast.

In this episode, we’re diving into one of my favorite topics: automation. But before you panic or picture some overly complicated tech setup, let’s get real—this is all about the simple stuff that makes a huge difference.

You don’t need a team, a 50-step workflow, or a tech degree. You just need to notice the places where you’re repeating yourself... and maybe stop doing that. 😉

In this episode, I share:

• What business automation actually means (no buzzwords, just clarity)
• Real-world examples of small automations that can save you hours
• Signs you’re ready to automate (hint: you’ve copy-pasted the same email 14 times)
• How to start small—even if you’re tech-averse
• The mindset blocks that keep us from automating (and how to move past them)

Even basic automations can free up mental space, help you show up more professionally, and give your clients a smoother experience.

Ready to stop doing the same task 800 times? Hit play. Try one small automation this week and tell me how it feels.

Learn more about BizMagic or the BizMagic Podcast.