Biznik Live

Just two days after his NBC Today Show appearance, we'll be honored to be speaking with Martin Lindstrom, author of 'BUYOLOGY: Truth and Lies About Why We Buy'.



In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.



Author Bio
MARTIN LINDSTROM, is the CEO and Chairman of the LINDSTROM company and the Chairman of BUYOLOGY INC. As one of the world’s most respected marketing gurus, he advises top executives at companies including the McDonald’s Corporation, Nestlé, American Express, Microsoft, The Walt Disney Company and GlaxoSmithKline. Martin Lindstrom speaks to a global audience of close to a million people every year. He has been featured in numerous publications, including USA TODAY,Fortune, and The Washington Post, and his previous book, BRAND sense, was acclaimed by the Wall Street Journal as one of the ten best marketing books ever published. His five books on branding have been translated into twenty-five languages.


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Join us as Biznik host Leif Hansen asks Timothy Ferriss (author of the widely acclaimed 'The Four Hour Workweek') his thoughts on how 'free agents' (entrepreneurs, small business owners, the self-employed) can make successful decisions during these turbulent times. Ask Tim your own questions in the 2nd half of the show. This is the 2nd Biznik Live show in a four part series on 'Surviving & Thriving Amidst Economic Uncertainty"


"It's about time this book was written. It is a long-overdue manifesto for the mobile lifestyle, and Tim Ferriss is the ideal ambassador. This will be huge." -Jack Canfield
Co-creator of Chicken Soup for the Soul

"Stunning and amazing. From mini-retirements to outsourcing your life, it's all here. Whether you're a wage slave or a Fortune 500 CEO, this book will change your life!" -Phil Town, #1 New York Times Bestselling Author of Rule #1




Serial entrepreneur and ultravagabond Timothy Ferriss has been featured by dozens of media, including The New York Times, National Geographic Traveler, NBC, and MAXIM. He speaks six languages, runs a multinational firm from wireless locations worldwide, and has been a popular guest lecturer at Princeton University since 2003, where he presents entrepreneurship as a tool for ideal lifestyle design and world change.

Tim has been profiled in The Success Principles, the New York Times bestseller written by Jack Canfield, and is a main character in the upcoming feature-length documentary "As Seen on TV," produced by Emmy Award winner Dan Partland.


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Biznik Live is sponsored by Biznik -'Business Networking that D

Summary


In this first Biznik Live show, we'll be interviewing author Michelle Goodman on how 'free agents' can survive and thrive as business owners amidst economic uncertainty.




Author Bio

In addition to her recently released "My so-called freelance life", Michelle Goodman is author of the nationally acclaimed "The Anti 9-to-5 Guide: Practical Career Advice for Women Who Think Outside the Cube", an irreverent handbook for aspiring cubicle expats. Her articles and essays about alternative careers, human mating rituals, and cultural trends have graced media outlets such as ABCNews.com, CNN.com, Salon.com, The Seattle Times, BUST, Bitch, and The Bark, and have appeared in the anthologies Single State of the Union: Single Women Speak Out on Life, Love, and the Pursuit of Happiness and The Moment of Truth: Women’s Funniest Romantic Catastrophes. In her fifteen years as a full-time freelancer, she’s had the opportunity to wrangle text on computer games, marital aids, dog pajamas, home colonics, and just about anything else that can be sold. She lives in Seattle with her eighty-pound lapdog, Buddy. For more scoop on the so-called freelance life, visit her blog at Anti9to5Guide.com.