BizTech Superhero

We sit down with Brigitte Gemme, founder of Low Impact Lab and the creative force behind Vegan Family Kitchen. From Vancouver, Brigitte shares her refreshing take on blending technology with real-life kitchen creativity, walking us through her evolution from academic project manager to online educator and content creator. Hear how she’s leveraged an evolving tech stack—including WordPress, MemberPress, Obsidian, Descript, and even trusty “Chuck,” her nickname for ChatGPT—to build a thriving online business centered around healthy vegan cooking and nutrition. Brigitte opens up about the challenges of filming authentic kitchen content, her “good enough” production philosophy, and the importance of staying nimble with technology as her business grows. Whether you’re a solopreneur, digital content creator, or someone navigating the ever-changing tech landscape, this episode is packed with practical insights and inspiration to help you embrace your own biz tech superpowers!

In this episode of BizTech Superhero, we're diving into the world of web marketing with Mickey Mellen, technical managing partner at Green Mellen. Join your host, Joshua McNary, as Mickey shares the fascinating journey of Green Mellon, from its inception in the early 2000s to its current status as a leader in digital marketing and messaging strategy. Discover how Mickey's firm leverages technology and adapts to trends like AI and short-form video to enhance their clients' marketing efforts.

Explore the importance of keeping the human element in technology, figuring out where your audience truly resides, and how to use innovative tools like SparkToro to pinpoint and engage with your target market. This episode is packed with insights, anecdotes, and practical tips for any business looking to harness the power of technology for marketing success. Tune in and unleash your inner biz tech superhero!

In this episode of BizTech Superhero, host Joshua McNary sits down with Heidi Kaisand, the creative force behind Hen and Chick Studio in Conrad, Iowa. Heidi's passion for quilting has driven her to explore innovative ways to integrate technology into her business.

Tune in to hear how Heidi leverages artificial intelligence to elevate her quilting retreat experiences, enhance customer engagement, and streamline her operations. From brainstorming creative event ideas during blizzards to using AI as an indispensable business adviser, Heidi shares her insights on embracing technology to sustain and grow her unique quilting empire. Whether you're a small business owner or simply curious about the intersection of traditional crafts and cutting-edge tech, this episode is packed with valuable takeaways on how AI can become a trusted partner in your entrepreneurial journey. Join us and discover how you can unleash your inner BizTech superhero!

In this episode of BizTech Superhero, host Joshua McNary welcomes Eric Engelmann, general partner at ISA Ventures and partner at Novy, to discuss the innovative use of AI within his startup venture studio.

Eric shares his journey from founding his first company, Geonetric, to launching a nonprofit and a startup accelerator program, and how these experiences have shaped his current ventures. The conversation delves into the dynamic ways AI is transforming business operations and strategies, particularly through Novy's AI-first approach. They explore how leveraging AI not only streamlines processes but also creates new opportunities, highlighting the competitive advantages in today's rapidly evolving tech landscape. Tune in to discover how AI is redefining business possibilities and how you can harness these innovations within your own ventures.