Content has been a way of capturing emotions and increasing knowledge since the start of time.  Only in recent years has digital content become more functional and in some cases disingenuous with the advent of clickbait and vanity metrics.

Our guest today is dyed in the wool of humanistic and emotionally grabbing content as she was an early journalist and a published author of children’s books.  In more recent years, she has turned her efforts to helping companies in creative unique and emotionally provocative content while making sure it optimizes with the respective chat bots and search tools.

Gretchen Kelley wrote “Superheros don’t eat veggieburgers”, works with a national company that helps encourage primary schools to advocate conventional reading, and works with an SEO optimization company on the side.  

As a second episode in the storytellers series, I leaned into a conversation that I had about a year ago with someone who runs a “Fractional Recruiting” company.  The company itself was designed with one thing in mind – Not placing a candidate until the company, their needs, and their ultimate objective was understood. 

In a recruiting world where everything is about the commission paid on positions placed, Lonnalee Anderson set up Ridgewood Fractional Recruiting, a company that is focused on connecting values and building futures. 

On their website and in discussions with Lonnalee, the company boasts an importance in creating “lasting, value-aligned connections”.  

This week we are leading off our storytelling series of the Bizzy Signal podcast.  In each of our episodes, we will be hearing stories from business leaders that have had important pillars in their lives that have led to their purpose, and in many cases it has been what has propelled them to their respective level of success. 

Today we have an esteemed gentleman who I met earlier this year that has held the highest level of positions in large companies, including being a successful CEO at a profitable energy company. 

Rick McCullough has recently been led to executive coaching, but his purpose and future journey is admirable and inspiring.  Instead of giving more information, let me welcome Rick to our show. 

 With the advent of advertising content and splash pages replacing full websites, for small and medium sized business owners it begs the question: how much do I need to continue to invest in my website?

Today we welcome Jim Kurtz to the show, a gentleman that has been helping companies answer that question for over 20 years.  James is the owner of Kurtz Agency and a great thought leader on websites and digital presence. 

Our guest today, Steve Van Diest of Acumen has created a recipe for success for those that are running businesses.  His company's value statement is so compelling, you really can't help but dive into this half hour of energy infused, mind blowing collaboration of goodness.

Join us to hear stories of turning down PE offers resulting in 30% better offers, night sweats over making payroll, and Steve's thoughts on why he left a thriving business of his own to help others. 

We never really realize how much we don't know until we find out that we don't know.  For some, this happens when a loved one becomes incapacitated or passes away.  At the most difficult of times, it becomes even more complicated to uncover where assets, wills, and other important information stands.

Today we have Devon Wittstruck on the show who created Whitestone Estate Solutions, specifically to professionally help others when the inevitable happens.  

Devon started Whitestone just two years ago as a result of a personal tragedy he had in his own life.  Since the time he created Whitestone, he has helped many people get through the difficult tasks necessary.  

Today we have the pleasure of talking to my favorite Uncle, Tye C. Terrell Jr. about how communication in business has changed, the importance of meeting with your clients, and knowing the product that you are selling intimately.

Though he has no formal sales training, his natural ability to connect with others on a personal level has created a career of success and deep connection.

One of the most confusing topics that riddles us all is how health insurance plans work.  For years I worked for large companies that had entire departments that took care of all of our health insurance needs – and did a great job of protecting us and our families. 

However, for those of us that are self employed and/or 1099, we are on our own to find health insurance.  And for me, I found out the hard way that there is a whole lot about this topic we don’t know which can lead to high costs and under-coverage.

Today I have a colleague that has been saving self-employed individuals money and time for many years?  Meagan Fearing is the owner of Insurance Marketing Enterprises which she has been part since 2009 and is now the owner.  Meagan is deeply involved in legislative councils, consulting groups and advocate for the insurance industry.  

Sean Introduction:  Open enrollment – two words that each of us know are coming at the end of the year, but none of us are that ready.  In a recent conversation with my wife, I explained how confused I am with benefit plans and which ones I should chose, most of the time flipping a quarter to make the decision. 

Now, think about the company administrators who must make these larger decisions for entire organizations.  Our guest today has been around the employee benefits business for over 30 years and has an ability to make the complex simpler.  David Marom is the President at Marom Consulting and a contact that every employee benefits administrator should get to know. 

The advent of the internet is probably the only historical event that challenges its’ horrible technochild – CyberCrime.  Cybercrime worldwide is estimated to hit $10.5 trillion in 2025.  More scary, Cybercrime is estimated to be increased between 22 and 25% per year based on the BRIs Internet Crime Complaint Center.  

Just like having car insurance or life insurance, the cost of a cyber attack is so great companies cannot afford to not have this insurance in some way.  However, to obtain this insurance at a reasonable price, your company needs to have an audit completed and a certified document completed.

Terry Bradley has been working in Cyber Security his whole career and has owned Mile High Cyber for the last 5 years.