BJ Fogg (@bjfogg) runs the Persuasive Technology Lab at Stanford University. He has an amazing track record of predicting trends in technology and in this interview...Read More

BJ Fogg (@bjfogg) runs the Persuasive Technology Lab at Stanford University. He has an amazing track record of predicting trends in technology and in this interview...Read More

BJ Fogg (@bjfogg)&nbsp;runs the Persuasive Technology Lab at Stanford University. He has an amazing track record of predicting trends in technology and in this interview...Read More

BJ Fogg, PhD on Persuasive Technology and Behavior Change

Welcome to Snafu, a podcast about sales, persuasion, and work. Amidst all the change going on in the world today, "durable" skills are often the most resilient. 

Snafu is a podcast for entrepreneurs, freelancers, and ambitious professionals who need to sell – but aren't quite comfortable yet.

Robin Zander has spent more than 20 years tackling things he doesn't know how to do. From starting a restaurant in three weeks without any prior restaurant experience to performing as a self-taught acrobat with the San Francisco Opera, Robin has built his life and career around learning new things.

But growth isn't all upside. Trying new things comes with lots of failures. On Snafu, Robin sits down with authors and entrepreneurs to talk about a more human approach to sales, persuasion, and work.

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Entrepreneurship

Marketing

Welcome to Snafu, a podcast about sales, persuasion, and work. Amidst all the change going on in the world today, "durable" skills are often the most resilient. Snafu is a podcast for entrepreneurs, freelancers, and ambitious professionals who need to sell – but aren't quite comfortable yet. Robin Zander has spent more than 20 years tackling things he doesn't know how to do. From starting a restaurant in three weeks without any prior restaurant experience to performing as a self-taught acrobat with the San Francisco Opera, Robin has built his life and career around learning new things. But growth isn't all upside. Trying new things comes with lots of failures. On Snafu, Robin sits down with authors and entrepreneurs to talk about a more human approach to sales, persuasion, and work.

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BJ Fogg, PhD on Persuasive Technology and Behavior Change

BJ Fogg, PhD on Persuasive Technology and Behavior Change