BJ Foster is CEO of PRR, an award-winning public relations firm that works with government agencies, organizations, and businesses in the fields of transportation, public health, economic development, and environmental policies — helping them better inform the people in the community.

They’re a great asset to creating positive change. We chat about that work, including why PR can be so powerful if done correctly — and how it can do more harm than good when it’s not.

But BJ also shares some of the lessons she learned over her long career in startups to large companies. One of the most important is about what a business needs at its core to grow efficiently and effectively. 

We also talk about…

• How to be an effective  manager when you inherit a close-knit team
• Ways to leverage your employees’ strongest skill sets
• The unique ownership structure that has her juggling multiple roles – and how she keeps things straight
• Why employee  feedback is so important (and why you can’t just do annual reviews)
• And more