Beauty brushes are essential for all kinds of people, so a company that creates quality beauty brushes occupies an important niche. In today’s episode, you’ll hear from Paul Jauregui of BK Beauty as he discusses the early days of his business to now. Listen to the episode to hear what Paul has to say about the manufacturing process, handling negotiations, and how sales happen on YouTube.

Topics Discussed in Today’s Episode:

Paul’s background

The manufacturing process

The kinds of terms Paul was seeing early on 

How Paul handled negotiations

The time frame from purchase order to actually receiving the order

How Paul got the manufacturer to finance the first round

How Paul’s company decided how to price

How important the price point was

Whether going up or down market would have been easier

How Paul knows when to bring out a new SKU

Sales happening on YouTube

Some of the things Paul learned early on

Building relationships with YouTubers and influencers

Paul’s beliefs on affiliate marketing

How to decide that a product is no longer useful

How Paul uses the data his company acquires

How to approach commercial terms with YouTubers and influencers

How to make the leap to having your own store

Paul’s number-one advice

Resources:

Paul Jauregui

BK Beauty