Two very different money problems this episode. First, why "no one's complained about my rate in ten years" is a warning sign, not a good sign. Then, the super guarantee quirk that can catch high-income clients with more than one employer off guard. Both come down to the same thing: know the number before it finds you.
How do you know if you're charging enough?
Kelvin Deer and Kellie Powell on the new ABN Bookkeeper's Pricing Health Check.
Kelvin and Kellie open with the question most bookkeepers avoid. If you've been charging $85 an hour for years with no complaints, that's not proof your pricing is right. It might just mean nobody's pushed back yet.
The ABN Bookkeepers Pricing Health Check is a workbook, not a "charge this much" answer. It walks through your real cost base (including a fair market value for your own time as owner, not just what's left over), your realistic billable hours after leave, admin, CPE and the usual time-eaters, and the hourly recovery rate that actually covers it.
Kelvin runs a worked example: a $110,000 cost base plus $20,000 desired profit, divided across 1,250 realistic billable hours, lands on a required rate of around $105 an hour. Charging $80 because "that's what someone said on Facebook" isn't a pricing strategy at that point.
The segment also digs into client-level profitability. A $12,000-a-year client can be a worse client than a $3,000-a-year one once you count the emails, the "while I've got you" chats and the scope creep. The workbook doesn't say sack them — it asks whether the relationship is fixable first.
- Cost base: what it actually costs to run the practice, including your own time
- Realistic billable hours: after leave, admin, CPE, marketing and downtime
- Hourly recovery rate: the number the first two actually produce
- Worst client: measured by weakest return, not smallest fee
- Pricing model: hourly, fixed fee, value-based or a hybrid — and why "can you just...?" is where scope discipline breaks down
- The 15-question scorecard and 90-day action plan for turning the health check into something you actually act on
Darren Hagarty on the latest Getting Technical publication.
For most employees, having more than one employer isn't a super problem. But for higher-income earners, each employer calculates its SG obligation independently, while the employee has one concessional contributions cap across the lot. Stack a few employers together and that cap can get blown well before EOFY.
There's a mechanism for this: an employee can apply to the ATO for a certificate that switches off the statutory SG obligation for one or more of their employers. Darren's publication walks through who can apply, which employer can stop paying, and what happens if the certificate is backdated.
The part that matters most for BAS agents: the certificate doesn't rewrite the employee's remuneration arrangements or remove other contractual obligations. There are real timing and payroll-adjustment traps if contributions have already been made before the certificate lands.
Links & resources
- Bookkeepers Pricing Health Check workbook — https://keap.page/nr244/lead-gen-pricing-guide.html
- Getting Technical: Super Guarantee Opt-Out for High Income Earners with Multiple Employers — https://austbook.net/editions/categories/getting-technical
- Let's Get Technical: What to do when an employee dies — https://austbook.net/webinars/categories/online-coffee-club
- The Bookkeepers Event 2026, Sunshine Coast, 8–10 October — bkevent.com.au