In this episode of the BLABO podcast, host Chris Papin speaks with Zach Kristensen, founder and CEO of Juxtabook, about the intricacies of writing, publishing, and marketing books. They discuss the importance of clarity in messaging, understanding the audience, and the role of feedback in refining business offerings. The conversation also touches on the impact of AI on the writing process and the changing landscape of content consumption. Zach shares insights from his journey in the publishing industry and emphasizes the need for authors to build a unique brand and message to stand out in a crowded market.

Zach Kristensen, founder and CEO of Juxtabook, has helped dozens of authors launch their books since 2011. As a publishing industry veteran, he has managed the development and launch campaigns for multiple Amazon and several Wall Street Journal bestsellers. Zach continually expands his expertise to effectively coach authors in developing and successfully launching their books.

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In this episode of the BLABO podcast, host Chris Papin and guest Jimmy Steele discuss the mindset required for successful entrepreneurship, the importance of effective marketing strategies, and the common pitfalls business owners face. They emphasize the need for customer conversion, building trust, and the role of AI in enhancing business operations. Additionally, they touch on the challenges of maintaining work-life balance while running multiple businesses and the significance of setting clear expectations with clients.

Jimmy Steele is the CEO of Optimized Zen, a conversion-focused marketing agency. He is also the Chief Marketing Officer (CMO) for Nerve Renewal Neuropathy Clinics which has grown from a single location to 13 locations in the last 3 years.

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In this episode of the BLABO podcast, host Chris Papin and guest Dave Franzonello discuss the importance of a business mindset, particularly in the payroll industry. They explore themes such as customer service, communication, and the evolving landscape of payroll practices, including remote work and earned wage access. The conversation emphasizes the need for effective communication in problem-solving and the balance between employee empowerment and business needs. They also touch on the implications of sick leave laws and unlimited PTO policies, highlighting the importance of transparency and strategic advising in managing these changes.

Dave has been immersed in the payroll industry since 2007, with experience spanning product support, sales, and sales leadership. He now works closely alongside the owner at Workforce PayHub, where he focuses on simplifying payroll and HR for businesses. He’s passionate about educating clients, solving problems, and delivering top-notch service. Outside of work, he’s a dedicated family man—married with seven children—who enjoys mountain biking, coaching his son’s youth baseball teams, and trying (often unsuccessfully) to keep his beloved project car from his teenage years running just long enough to justify keeping it.

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In this episode of the BLABO podcast, host Chris Papin engages with Ryan Conn, a seasoned entrepreneur and leadership expert. They discuss the mindset required for successful entrepreneurship, the importance of genuine care in leadership, and the five M's of leadership: Mindset, Materials, Methodology, Mentorship, and Measured Growth. Ryan shares insights from his diverse background in law enforcement and business consulting, emphasizing the need for effective systems, mentorship, and goal setting to foster growth and success in any business endeavor.

Partner and President of Shelton & Associates, CPA, PLLC - Ryan is the Owner and Founder of CS Business Consulting, LLC which specializes in Business Leadership and Transformation. Ryan is a serial entrepreneur who has started and exited 3 businesses and currently owns or operates 9 others. Ryan spent 12 years in Law Enforcement in multiple roles, including 10 years of SWAT and was the Team Leader, Detective Sergeant over the undercover vice unit, Police Training Supervisor, Detective, and an instructor of over 17 different Law Enforcement disciplines. Ryan is the graduate of the 132-hour Academy of Police Supervision and has received various other leadership trainings and certifications including from the FBI and international programs.

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In this episode of the BLABO Podcast, host Chris Papin engages with Dr. Jackie Meyer, a CPA and founder of TaxPlanIQ, to explore the intricacies of tax advisory services. They discuss the importance of proactive tax planning, the value of accurate data, and how to effectively communicate with clients about tax strategies. Dr. Meyer shares insights on client engagement, the future of the tax advisory profession, and the significance of building strong relationships with clients. The conversation also touches on the upcoming release of Dr. Meyer's books aimed at empowering tax advisors and enhancing their practices.

Dr. Jackie Meyer, CPA, a 40 under 40 honoree with CPA Practice Advisor 2018-2022, is a pioneering serial entrepreneur speaker, focusing on practical solutions that enhance tax & financial literacy, from recruitment and retention to leveraging AI in accounting firms. As the former founder of an award-winning CPA firm (2010-2022), she now leads TaxPlanIQ, a SaaS Tax Advisory Platform (AICPA 2023 Accelerator Cohort), and is writing a book on The Balance Sheet of Life.

Her innovative ROI Method of Value Pricing™ emphasizes aligning pricing with client value, addressing cultural and workaholism issues to prevent burnout and turnover. Jackie speaks to tens of thousands of financial professionals and taxpayers annually, providing transformative solutions for entrepreneurs to thrive. Her mission is to improve health, wealth, and relationships for all.

Want quirky humor and occasional bouts of wisdom? Follow her @jackiemeyercpa:
twitter.com/jackiemeyercpa
facebook.com/jackiemeyercpa
https://www.linkedin.com/in/jackiemeyercpa
https://www.youtube.com/@jackiemeyercpa

Join her Facebook group for Accounting Firm Influencers.
https://www.facebook.com/groups/Accountingfirminfluencers/

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In this episode of the BLABO podcast, host Chris Papin and guest Will Hill discuss the complexities of entrepreneurship, focusing on change management within organizations. They explore the differences between forced and chosen changes, strategies for managing overwhelm, the importance of technology optimization, and the critical role of communication with clients. The conversation emphasizes the need for transparency and understanding in managing both internal and external changes, ultimately providing actionable takeaways for business owners to navigate their journeys effectively.

Will is the founder and owner of Will Hill Consults, LLC; a coaching and consulting firm serving the tax and accounting profession. The core services revolve around the intersection of people and process. Whether it is through business process consulting, coaching for firm owners, or helping shape strategic plans with built in accountability, Will brings his experience of serving the Tax & Accounting community since 2001. Will’s excitement and passion for seeing firms achieve their success is palpable in all his interactions. Through his 24+ years in the profession Will has taught countless classes on firm management, change management, and advisory services. His travels to implement software and perform business workflow consulting have taken him to over 400 firm offices to work directly with firm owners and their team members. 

Known for his combination of creativity and practicality, you may have read an article written by Will in many of the industry publications and thought leadership sites or heard him on various webinars and podcasts throughout the profession. In 2021 Will was named by Accounting Today in their “Top 100 Most Influential People in Accounting” list. Will has also twice been recognized by the CPA Practice Advisor in the “Under 40” lists (sadly, no longer eligible for any ‘Under 40’ awards).

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In this episode, Chris Papin and Jimmy Mays discuss the intricacies of owning and operating a restaurant business, emphasizing the importance of a business mindset, adaptability, and the balance between technology and human interaction. They explore the challenges posed by legislative changes, the impact of minimum wage discussions, and the necessity of consistency in customer experience. Jimmy shares insights from his extensive experience in the restaurant industry, highlighting the importance of education, advocacy, and investing in people to foster a successful business environment.

A graduate of Oklahoma State University and partner in multiple restaurants located in Oklahoma City & Tulsa. Those restaurants are Cafe 7 Delicatessen & Pastaria, the Hamilton Supperette & Lounge, Dado's Pizza Oklahoma City, Roosevelt's Gastropub, R Bar & Grill, and New York Bagel Cafe. They are in the construction phase of their next project, Bush League Sports Tavern. He is husband to Lauren and dad to Remy, Noelle, & Charlotte
Title: partner - killer squid hospitality
Company: Killer Squid Hospitality 

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In this episode of the BLABO podcast, host Chris Papin and marketing expert Natalie McCann discuss the evolving landscape of entrepreneurship and marketing. They explore the importance of having a clear objective in marketing strategies, the challenges of selling professional services, and the significance of client experience. Natalie emphasizes the need for business owners to understand their ideal clients and the types of services they want to offer, while also highlighting the importance of continuous marketing efforts even when business is booming. The conversation wraps up with quick tips for business owners to enhance their marketing efforts and client relationships.

Natalie McCann is a marketing professional with deep roots in the accounting and professional services industries. She’s seen the business from both sides — working in-house at a regional CPA firm for 20 years, then with Thomson Reuters advising firms nationwide utilizing their marketing products, and now as an Executive Account Manager with CPA Site Solutions. Natalie has watched technology, client expectations, and regulations reshape how firms grow and connect with clients. She helps firms blend old-school relationship-building with modern marketing strategies to stay competitive in a constantly evolving industry.

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In this episode of the BLABO podcast, host Chris Papin engages with Timothy Gatton, who shares his inspiring journey from a non-legal background to becoming a law librarian. They discuss the importance of embracing change, the role of technology in law, and the significance of trusting one's instincts in career decisions. Timothy emphasizes that it's never too late to pursue one's dreams and highlights the cultural richness of Mexico, which has become a personal passion for him. The conversation serves as a motivational guide for entrepreneurs and professionals navigating their paths.

Timothy Gatton began working at the Oklahoma City University Law Library in August 2011 after graduating from the University of Pittsburgh’s School of Information Sciences. He is the Associate Director for Research & Instruction and Law Library Professor. In addition to teaching Law Practice Technology, he also teaches (when time allows) Texas Legal Research for Practice, Oklahoma Legal Research for Practice, Advanced Legal Research: U.S. Law, and Advanced Legal Research: Foreign, Comparative, and International Law. Timothy also guest lectures upon request in other courses in the law school, such as in Legal Research & Writing. In the Fall of 2025, he will teach a new 1-credit course called Legal Research for the Upper-Class Writing Requirement. Timothy graduated cum laude from Cornell College in 1986 with majors in History, Spanish, and Politics. After a 21-year break, he attended the Oklahoma City University School of Law, graduating in 2010, before attending the University of Pittsburgh for his M.L.I.S. degree. His interests include cooking and baking, legislative history research, and literally anything and everything involving Mexico.

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In this episode of the BLABO podcast, host Chris Papin and guest George Grombacher delve into the mindset of entrepreneurship, emphasizing the importance of understanding what truly matters in life and business. They discuss the challenges of consistency, self-management, and emotional regulation, while exploring the concept of self-actualization. The conversation also highlights the significance of financial wellness as an employee benefit and the difference between financial coaching and advising. Throughout the episode, practical advice is shared on goal setting, personal responsibility, and the value of external perspectives in achieving success.

A 24 year finance industry veteran, podcaster, writer and speaker, George is working to help people get better at money and live how they want. He spent 10 years with a Fortune 100 company as an advisor and in leadership positions where he impacted thousands of people and developed training curriculums. He's the President of Financial Consulting Professionals, the Founder and Chief Community Officer of Money Alignment Academy, the host of the LifeBlood podcast and the Aligned Money Show, and the author of five books. He's been named to Investopedia's list of the Top 100 Most Influential Financial Advisors five times. He is husband to Emilie and dad to James, Jack, and Josephine.

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