In this episode of the Salem Business Journal Podcast, we sit down with Amber Dizon, franchise owner and driving force behind the newest Black Bear Diner location in Salem, Oregon. Amber shares how her family’s journey with Black Bear began back in 2004, when her parents left their high-tech careers to open their first diner in Klamath Falls. She reflects on her own career path — from working in San Francisco’s tech scene to joining the family business with her husband, JC — and how they continue to grow the franchise together. Now opening in the former Shari’s building, the Salem diner officially opens its doors on **October 21**. Amber talks about the process of securing the location, the excitement of bringing Black Bear Diner to a new community, and what makes their menu so special — from fresh-squeezed orange juice and all-day breakfast, to classics like chicken-fried steak, pot roast, and house-made biscuits and desserts. Throughout the conversation, Amber emphasizes the values that guide her leadership: family, community, and authenticity. With deep roots in Oregon and a vision for Salem’s future, she shares what makes this expansion more than just a new restaurant — it’s about creating a welcoming space for everyone. 🎙️ Guest: Amber Dizon — Franchise Owner, Black Bear Diner Salem 📌 Topics: Entrepreneurship, Family Business, Restaurant Expansion, Community Engagement #SalemBusinessJournal #AmberDizon #BlackBearDiner #SalemOregon #FranchiseGrowth #CommunityDriven #FamilyBusiness #BusinessPodcast