Salem’s coffee scene is giving back to the dogs — one pup at a time. 🐶☕💗
In this episode of the Salem Business Journal Podcast, host Jesse Peone sits down with Brandon Eastman (founder of Bentley’s Coffee) and Noah (manager at the Mission St. location) to talk about how Bentley’s grew, how they build a workplace people actually want to be part of, and the story behind their new program Dollars for Dogs — where Bentley’s donates $1 for every dog that comes through the drive-thru.
You’ll hear Brandon’s wild origin story (including a Vegas Bentley’s that got taken by eminent domain for a freeway), the grind of starting over in Salem, why the company is named after his dog Bentley, and what’s coming next: pink locations in February (“Puppy Love”), new expansion plans, and a streamlined drink menu.
In this episode
- Bentley’s origin story (Dutch Bros franchise → building his own brand)
- The Vegas location that got taken for a freeway (eminent domain)
- Starting over in Salem and surviving the early no-customer months
- Why it’s called Bentley’s (and Bentley’s legacy)
- Dollars for Dogs: $1 donated per dog, every day
- Painting locations pink in February to raise awareness (“Puppy Love”)
- How Bentley’s builds culture: standards, coaching, and keeping great people
- Expansion plans: Redmond + South Salem (and growing east)
- Streamlining the menu (and why it helps customers + staff)
Timestamps
00:00 The Vegas shop that got taken (eminent domain)
00:25 Meet Brandon + Noah + sponsors
02:45 How Bentley’s started
03:38 The freeway story
05:38 Coming home: launching Mission St. (2012)
06:10 The early grind (no customers, long hours)
08:31 Why it’s named Bentley’s
10:16 Giving back to animals
11:47 Dollars for Dogs explained
14:42 Impact so far + donation goals
15:12 Painting locations pink (“Puppy Love”)
17:07 Noah on culture and leadership
26:00 Brandon on standards, coaching, and retention
28:42 Health insurance + building careers
30:01 Expansion plans + why “east”
32:29 Salem: “City of Music & Murals” idea
45:52 Menu changes: featured drinks + consistency
50:00 Wrap-up + sponsors
Sponsors
Compass Visuals
Collier Law
#SalemOregon #SalemBusiness #BentleysCoffee #Coffee #SmallBusiness #Dogs #Community
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Salem Business Journal, SBJ Podcast, Bentley’s Coffee, Bentleys Coffee Salem, Dollars for Dogs, Salem Oregon coffee, dog fundraiser, local business Salem, company culture, small business story, Redmond Oregon coffee, South Salem