It’s the holidays, and for some of you, it’s the most busiest time of the year! Black Friday is right around the corner and your marketing should already be firing on all cylinders. However, it’s not just your black Friday marketing we have to worry about, there is now Small Business Saturday marketing and Cyber Monday marketing that are just as important as the Black Friday marketing that you have out there. In this episode, I talk about why this time is the time to build your audiences, engage your social channels and build your strategy that impact your sales for the rest of the year.