In this episode, I break down how to actually start using AI in your marketing—no coding or tech background required. From AI-generated content to audience analysis and campaign strategy, you’ll hear how real marketers are using tools like ChatGPT, Canva AI, and more to save time, boost creativity, and make smarter decisions. If you’re wondering […]

In this episode, I explain the fundamentals of social media marketing, including platform differences, content basics, and how to get started with a simple strategy. Topics:

In this episode, I break down what makes a brand, how personal and business brands differ, and how to align identity with strategy through logos, voice, and visuals. Topics Covered:

In the first episode of the newly revived This is Marketing Podcast, host Ross Morrone—marketer, educator, and strategist—breaks down the one thing that makes or breaks content marketing success: strategy. While most marketers focus on producing more content, Ross explains why purpose and planning matter far more than output. Learn the difference between content creation […]

In this episode I catch up on the past year or so of my life and talk about what I think about the state of marketing. I’ll be honest, it’s more exciting to me now that it has been and I specifically get into Facebook Groups, Pages and YouTube. Thanks for still listening and let’s […]

June and July marks the end of one budget, and the beginning of the next. In this podcast, I discuss how I allocate my budget on traditional and digital marketing, what decisions go into my spend (I’ll give you a hint, it’s data) as well as some of the new ideas I am focusing on […]

As someone that works at a University, I get this question a lot, “How am I going to get and entry level marketing job with no experience?”. The reality is as a student, you not only have a lot of things you are doing every day that count as experience, but you also have the […]

Facebook remains one of the digital marketing channels that is a must have your your business. In this episode, I discuss how to build your audience by assessing the audience themselves, using the analytics tools within Facebook, converting users from other social channels and how to build your overall content strategy by testing content types.

I think that right now is the best time for YouTube be a part of your digital marketing strategy. Through subscribers, you can build an audience that not only engages and shares your videos, but also converts over to customers. In this episode, I discuss some tips that have helped me build my own YouTube […]

Storytelling isn’t a consideration you should have as part of your brand strategy, it should be your brand strategy. In this podcast, I discuss how you should discover and create content through storytelling about your brand. The first idea is to think about those stories that talk about how your business came to be. Tell […]