This is Marketing Podcast

As marketers, we can spend the rest of our lives producing reports for clients and executives, and if you are like me, you hate it. However, I spent some time looking for something to make my life easier when it comes to reporting and I might have found the single best online app for building what I refer to as “sexy” reports: Infogram. In this podcast, I talk a little more about why data visualization is important, but also why Infogram is a worth your time and your money. Disclaimer: They aren’t paying me to say shit about their app.

What is a Chatbot? How can a Chatbot help my business? All great questions, and all topics that I cover in this week’s episode. Chatbots are nothing new, but like with any technology they are becoming increasing important for our content strategy and communication strategy. With an increase in social media communications, our customer service team might not be big enough to handle all the communication that we have every day with our customers. Chatbots can help fill in some of those frequently asked questions, and provide a real 24/7/365 support line. I think they offer a lot more than that, including data that can help us produce other valuable content for our customers.

Hello, listener. I appreciate your listenership over the past year and a half, and I’m grateful for time that you have spent with me in your ears. As I look to 2018 to be another positive year for the This is Marketing podcast, I have two small favors to ask. First, share this podcast with someone that you think will find value in it. Whether a business, marketer – whatever, send them a link to your favorite episode and ask them to give a listen. If they find value and stick around, that’s great, and if not, it just might not be for them. The second, if you could fine my podcast on iTunes and give a review, it would help me in my quest to build my audience. iTunes reviews go a long way with discovery for podcasts, and as I look to take This is Marketing to the next step, that would be a tremendous help. Either way, I thank you for listening and I’m looking forward to another great year of marketing in 2018!

Youtube released a press release earlier this month talking about their changes to the YouTube Partnership Program. For those channels that do not have 1,000 subscribers and more than 4,000 hours of view time, you will no longer be able to monetize your videos. What does this mean to you as a business? In this podcast, I discuss these changes, and what opportunity I actually think it will present to YouTube content contributes and those businesses on the brink of starting video as part of their marketing strategy.

There is always going to be new technologies out there, augmented reality is one of those ones that I think has some real potential for marketing and branding. In this first episode of 2018, I talk about where and how AR can benefit your business, and discuss one of my favorite examples used on the 19 Crimes Wine App. The app makes each prisoner on a bottle of 19 crimes come to life, and tell their story. It’s a brilliant marketing move, and a great topic of conversation around a glass of wine.