This is Marketing Podcast

Digital marketing can mean many things. Choosing the right channel, the right content and knowing what the goals are all things you can decide ahead of time. In this podcast, I discuss what I consider to be the three best digital marketing strategies for your business right now in 2018: Email, YouTube and Google Adwords. I talk a little about how to produce content for each, what to measure, and how to know if you are choosing the right company to work with.

The debate between Adwords and Facebook advertising isn’t so much whether one is better than the other, it’s more about which one is going to work better for your business. In this podcast, I discuss both platforms and provide some ideas for when to use either, or both.

I can be my own worst enemy with this statement, but, marketing isn’t hard. In fact, I think that anyone can be a marketing expert. When it comes to your business, you are the expert.  Tapping into the many marketing resources we have around us only enhances your knowledge of your business, and your ability to sell. In this podcast, I discuss how to get started with Do It Yourself Marketing. I talk about some internal tips you can use to find employee’s to build your marketing content, and what to look for in a consultant that you don’t want to spend thousands of dollars on.

MBA programs seem like they are dime a dozen these days, but there is real value in getting an MBA. On this episode, I sit down with Nick Baran, a real MBA student that has a background as a teacher. We talk about why he made the choice to quit his career and pursue an MBA. He talks about making that decision, working an internship with a large corporation, a lot of what it’s like to work for me and the value he has gotten out of the MBA thus far. This is a great episode with a lot of ground covered for what it’s like to be a real MBA student.

Nick’s looking for work! Hire him by emailing him at [email protected]

I literally just made this word up, I think. Adverterrorists is long for advertisers, and I don’t like either of them. In this episode, I’m pretty fired up, because I get 100 sales calls and emails a day, so I’m here to talk some shit about them. If you are in a marketing position or own your own business, you know my pain. What you might not know is that this is an opportunity to get prices down and to have a little fun in our marketing day. I’m having fun in this podcast, you should listen along.