This is Marketing Podcast

I read article on Entrepreneur.com that talked about some statistics about the challenges faced by franchise, and I decided that this not only relates to them, but also to small businesses. In this podcast, I review those challenges. It covers everything from budget, content marketing, time, pay per click and brand reputation management. I discuss these, and the the digital marketing strategies that those businesses can implement to help address those issues. It’s a longer episode, but I had a lot of ground to cover.

Conversion funnel marketing is understanding the purchasing process for your users from start to finish. How does the funnel look from your first point of contact to the thank you page after they purchase? In this podcast, I talk about how you should start to think about your conversion funnel, and how marketing plays an important role beyond ads. Get a hold on how users use your site, and how building it out with them at the center will increase your sales.

I decided to start a new monthly segment of the this is marketing podcast where I give my favorite app of the month. For this month, I chose Slack. A lot of you might have heard of it and never used it (that would be me a month ago) and some of you might have been using it for years. I wanted to take this opportunity to discuss how we use it in my office, and the great benefits of it, including saving time, organizing project, maybe an official project management tool, and much more. Check out Slack at Slack.com, and make sure you download it on your mobile devices as well!

For some of my listeners, sales don’t happen all year. Some sales occur around holiday seasons, or even just seasons (fall, winter, spring, summer). In this podcast, I talk about using digital marketing programs and some marketing strategy to build a comprehensive brand, marketing and advertising campaign around your business. This will ensure that when your customers are ready to purchase from you, they have working knowledge of your brand because of your marketing. I dive into some of favorite programs such as Adroll, Google Adwords and Facebook to build these sales funnels, and explain why they each have their own place.

Building a website is one thing, building a website that sells your product successfully is another. I’ve designed my share of both and in this podcast I talk about the design side of selling products, and the business side of selling products online. If you are just starting out as a business, this podcast will give you some valuable insight as to why it’s important to have a game plan beyond a homepage and a products page. If you are a designer, I give some real world examples of pain points I have had with businesses designing and how to deal with them. It’s all important, and it’s all part of this episode of the This is Marketing podcast.