This is Marketing Podcast

Do you know how to market yourself? It’s not always the easiest to understand how to market yourself when it comes to telling your story to potential clients. In this episode, I talk about the strategy behind marketing yourself, including some ideas for promoting your ability on different social media channels, websites and through email. I also talk about understanding that your ability and passion for what it is that you do is more valuable that the actual experience on paper that you have – for all you college students out there.

What does a tagline mean to your business? Does it define your products, service or customer care? If it doesn’t, then why have it? In this episode, I discuss both sides of the argument to ditch your tagline, and give some ideas on why it’s not as important as every marketer makes it out to be. The long story short, you don’t have to be defined by a few words strung together!

I got a bit fired up in this episode because I’m sick of hearing from businesses that are getting taken to the bank by garbage digital marketing consultants and digital media companies. In this podcast, I talk about some tips for meeting with digital marketing consultants, questions to ask, sales pitches to avoid and knowing when to get up and walk. It’s a billion dollar industry, and I’d say a good chunk of the small businesses are paying for impressions only, not ROI. Don’t be scammed!

I read a great article from TechCrunch this week about the digital marketing tech stack that I wanted to share. The tech stack for marketers has a lot of moving parts to it. From team collaboration to building user personas, understanding how the tech stack can monitor and provide valuable insights is an extremely important function of it all. In this podcast, I discuss this stack from start to finish and detail some of the importance of each areas.

It’s it ever a good time to rebrand you business? I think so. In fact, I think for almost every business, there is always a good time to rebrand and freshen up the look and feel of how you represent yourself. In this episode, I talk about a few steps to take in the rebranding process. How to know what to keep, what to throw out. The step of identifying where you are going to move with your brand. Why you can do it internally, and externally. Lastly, why implementation is key to having a successful brand launch.