This is Marketing Podcast

Staying organized in our day-to-day madness as marketers isn’t always easy. The good news is that we are usually in-tune with the latest and greatest apps within all types of organizations. Two apps that are imperative to my organizational skills and staying on task are Evernote and Any.do. In today’s This is Marketing Daily Tip, I discuss both and why you should try them out.

I never would have thought we would be editing videos right from our mobile devices, but once again, the Internet proved me wrong. In today’s daily tip from This is Marketing, I talk about my two favorite video editing apps, WeVideo and InShot. Both apps are easy to use and produce video edits for social media and YouTube.

If you hate adding #hashtags to social media as much as I do, then Hashme is the perfect marketing app for your device. In this week’s Best Apps for Marketers on the This is Marketing Daily to post I talk about how this app is built to easily scan for relevant terms related to a keyword, Hashme saves time and produces relevant audience engagement. Hashme also has an amazing photo scanning software to it.

All this week on the Daily Tip from This is Marketing, we will be talking about the best apps for marketers. To kick off the week, I’ll be talking about one of my favorite social media posting apps – Buffer. Buffer allows you to post to social media platforms, even at their free service level. Buffer makes it easy for marketers to schedule, edit, add images and gifs, plus review some analytics about all your social media posting in one place. To try it for yourself, visit buffer.com!

This week I had the opportunity to sit down with Michelle Jacobs and Matt Hertig of Alight Anlytics to discuss their platform, ChannelMix. ChannelMix aggregates clients’ marketing data from a huge number of sources. That way, those brands and agencies can see how their campaigns are working across a huge number channels. Matt and Michelle talk about the need to simplify reporting, so marketers can spend more time developing strategy and creating value of their marketing strategies. For more information on the Alight Analytics platform, visit www.alightanalytics.com/TIM