This is Marketing Podcast

We’ve all been to conferences, but have you gone to a conference and actually walked away with the most value that you believe that you could have? I have, and in this podcast, I give some tips that I think will make the next conference you attend the most valuable one that you have ever been at. It’s not rocket science, it’s just being yourself and bring a good person, plus some other stuff.

I’m backing Instagram as one of those platforms that is going to have longevity to it because of their ability to adapt to the wants of users on other social media platforms. They took all the good from Twitter, Snapchat and even Facebook – their parent company – and turned it into one platform that really does it all. In this podcast, I play the role of a personal brand (including a personal fashion brand) and the steps I would take to market myself on Instagram. How to get started, content ideas and why engagement is important. I think it’s a great platform for personal branding, but it takes a lot of hard work and planning. Listen up, and get started building your personal brand!

What the hell is a millennial anyway? Well, it’s a generation of people defined by their birth year that spans over 30 years. If you are asking me, I’m going to tell you, don’t waste your time marketing to generations. We build branding, marketing and advertising campaigns around the idea of personas that are unique to our customers, not what year they were born. In this episode, I discuss how to break free of that marketing millennial mindset, and market to people that want to buy your product.

The hardest thing about social media for a business is keeping up. Having a strategy that keeps up with the demands of your social media audience, and the platform itself, can be tiring on your creative team. In this podcast, I discuss some ideas behind social media channels, including Snapchat, Twitter, Facebook and Instagram, that can help you keep up with the demand of posting. Also I give insight as to how to decide when to walk away from a channel to focus on another.

Facebook can be a great asset to your overall brand strategy. In this podcast, I talk about using Facebook and a content strategy to build your brand. Doing so, will create a connection between you and your audience that encourages them to be brand ambassadors for your products and services. Consistency, content calendaring, media, repeat – all add to your Facebook strategy.