Retailistic

Black Friday Recap


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Takeaways

  • Black Friday sales increased by 3.4% year over year, exceeding forecasts.
  • The holiday shopping season is now more experiential and omnichannel.
  • Retailers that enhance customer experience see better outcomes.
  • Consumers are shopping more intentionally this year, focusing on value.
  • Gen Z shoppers prefer physical stores over online shopping.
  • Malls are becoming social hubs for friends and family gatherings.
  • Execution in stores like Home Depot and Lowe's was impressive.
  • Target's marketing strategies, like the Taylor Swift book, were effective.
  • Weather conditions will impact shopping behavior this season.
  • The holiday season is expected to be strong despite fewer shopping days.

 

Chapters

00:00 This Week in Research, Highlighting Selected Retail Trends and Holiday Insights

02:54 Black Friday Performance and Trends

06:11 In-Store Experiences and Observations

09:06 Consumer Behavior and Mall Dynamics

11:59 Key Takeaways and Future Outlook

 

Read more on Black Friday from Coresight Research. 

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RetailisticBy Deborah Weinswig

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