The evolution of Black Friday shopping showed mixed demand for Walmart (WMT) and Amazon (AMZN) as shoppers spread out their holiday shopping window according to Seema Shah from Sensor Tower. Shah saw increased demand in second-hand demand as younger people bargain hunt in the holiday shopping. 2025 may be remembered as the year that A.I. became a driving force for online shopping, as people turn to ChatGPT and other models for gift ideas and to search for deals.

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