NAR Settlement $418 Million is sending shockwaves throughout the Real Estate Industry.
Things just changed forever, Right ?
Well yes, no, and not so fast...
I believe that a menu of options will immediately become more readily available to consumers
But those options we always avaialable.
Consumers will seem them on marketing materials more often, which isn't necessarily a bad thing
The industry will see a big shift in fundamental knowledge and skills ratcheting up
And consumers will become even more reliant on personal and online reviews
to choose how much representation they want and by whom
Its seem that most industries have had a moment like this on the last 5-10 years
Looking back, we have seen moments like this throughout history
Real Estate just happens to be the industry feeling it the most right now