“I think the onus is on event organizers to figure out how to make themselves relevant to the community. For every event company, there is going to be an element of reinvention.”

Rebecca Croll, Director of Content for Startupfest, joins to discuss cancelling the festival before quickly refactoring as a ‘hybrid’ event. We also asked her how an event known for its local character captures that magic in a new digital world.

Produced with support from TWG.