November 06, 2025

Blagoja Golubovski: Redesigning Product Orgs for the AI Era — Turn Your Team from Cost Center to Revenue Engine - Productized 2025 TalkInTen

10 minutes

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In this Talk in Ten from Productised 2025, we sit down with Blagoja Golubovski (Head of Product, Usercentrics) to explore how product organisations must redesign themselves for the AI era. Together, they unpack the move from outputs to outcomes, how AI accelerates change, and why product teams must learn to speak the language of revenue.

Key topics discussed

Shifting from output-centric to outcome-driven product management
How product teams become growth engines rather than cost centres
What the “AI era” means for product org structure and skills
Blurring of roles: designers, engineers and PMs collaborating differently
Using automation and AI to free time for value-driven decisions

Guest Bio:
Blagoja Golubovski — Head of Product at Usercentrics, where he leads teams focused on building privacy-first solutions that deliver measurable business impact. With a background in scaling product organisations, Blagoja explores how AI and automation can transform product teams into true growth engines.

Co-host:
Barbara Fazeka — Co-founder and CEO of Bobcats Coding. Barbara helps teams adopt revenue-focused product practices and drives conversations about how AI reshapes product organisations.

Thanks to our sponsor:
Bobcats Coding — a Budapest-based digital product studio specialising in AI engineering and end-to-end digital product development. Download their latest AI Economics Guidebook for free at bobcatscoding.com

We’re honoured to partner once again with Productized and thrilled to bring more Talk in Ten conversations live from Lisbon.

Host Bio

Ben is a seasoned expert in product agility coaching, unleashing the potential of people and products. With over a decade of experience, his focus now is product-led growth & agility in organisations of all sizes.

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