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If you’re one of the 10,000 people who have visited the Northampton.Live website you are probably aware that there’s a website called Northampton.Live at the URL https://northampton.live. You may have also seen them on Instagram where they ceaselessly profile local businesses with shiny pictures and glowing captions. Or on Facebook where they make sure the retail and nightlife gems of Northampton are well known even to Russian bots. But who is promulgating Northampton retail, nightlife, entertainment and beauty/wellness to the world? And why? And also, who? WHO IS DOING THIS?
Turns out it’s Rhyme Digital, an Easthampton digital marketing firm made up of real humans led by President Blair Winans. Blair explains where Northampton.Live came from, who’s actually taking those beautiful Instagram pictures, and coins the phrase MGMageddon. Actually, I just made that up just now.
Rhyme Digital can be found at Rhyme.Digital. Northampton.Live can be found via a DuckDuckGo search and also on Instagram @Northampton.Live and on Facebook at @NorthamptonMAlive.