On this episode of Breakdown, I’m joined by Blake Whittle, founder of ClikIt and new owner of Infinite Uploads. Blake has been running a successful WordPress agency for years, but he’s now steering his business toward the world of WordPress products.

We cover his journey from launching websites as a college freshman, to managing 200+ client sites, to acquiring Infinite Uploads and rolling out new plugins that make WordPress media management easier. Blake shares his long-term vision of moving fully into software and explains why the Gravity Forms ecosystem is a key part of that future.

He also opens up about the challenges of agency life versus product life, how AI is shaping opportunities for developers and site owners, and why he thinks WordPress still offers huge potential for the next generation of builders.

If you’ve ever thought about transitioning from client services into products—or you just want to know how to handle big file uploads through Gravity Forms—you won’t want to miss this conversation.

Takeaways

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  Transitioning from agency to products: Blake explains why he’s aiming to sunset his agency within 10 years and focus entirely on WordPress plugins.

  
  

• Infinite Uploads expansion: After acquiring Infinite Uploads, Blake launched new plugins including Big File Form Uploads, which now integrates directly with Gravity Forms.

  
  

• Solving real-world problems: Big File Form Uploads makes it possible for users to bypass hosting upload limits, chunk large files, and accept multi-gigabyte uploads through Gravity Forms.

  
  

• AI’s dual role: A potential threat to agencies through AI site builders, but a growth opportunity for plugin developers as it brings more beginners into WordPress.

  
  

• WordPress remains wide open: From blogs to SaaS, Blake still sees WordPress as one of the best platforms for young developers to start building with.

Important links

• 
  Gravity Forms
  
  
• Gravity Flow
  
  
• ClikIt
  
  
• Infinite Uploads
  
  
• https://wordpress.org/plugins/tuxedo-big-file-uploads/