Blake Mycoskie is the founder of TOMS, a for-profit company that designs and markets shoes, as well as eyewear, coffee, apparel, and handbags, that he founded in 2006 after a trip to Argentina. He recently launched his new company, Madefor, a simple 10-month program that harnesses the proven power of neuroscience to elevate your mental and physical baselines while cultivating a mindset that allows you to achieve everything you are truly made for.

In this episode, we talk about everything from his upbringing and being a top tennis player in the country well on his way to going pro, how an Achilles injury in college completely changed the trajectory of his life, traveling around the world as a contestant on The Amazing Race and almost winning the $1 million prize, the valuable lessons he’s learned from his successes and failures, the trip to Argentina that sparked the idea for TOMS, why he walked away from the business after 8 years when the company was doing $500M in sales, the toxic side of the public acclaim he had received throughout his career and why he ultimately started Madefor.

If you’re interested in giving Madefor a try, we have a unique discount code for our listeners - go to www.getmadefor.com and use the code “FOUNDERHOUR” for 20% off!

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