Paul Devoy, CEO of Investors in People (IIP) joins Emma and Ruta to talk about brand. Although both Emma and Ruta find it a hard topic to stomach, Paul shares his experience of being a very well known brand and why that wasn't enough to make Investors in People the success it is today! This is an interesting episode since most brands have the opposite problem, but Paul and Emma talk us though how they are tackling this. Paul also shares his best tips as a CEO on how to make your marketing team thrive.
 
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Ruta and Emma go through many confessions that B2B marketers left on their stand during the two day B2B Marketing Expo at the Excel. They include PPC mistakes, sales annoyances and also wrong email to wrong people. They also pick a winner to recieve a podcast headphone and microphone!

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Nina Müller, Director at Ethical Commerce Alliance (and podcast host) joins Emma and Ruta for a meta episode about making podcasts. They discuss some of the stats around podcasts and that it takes to be in the 1% of podcast publishers, as well as all the tips and tricks you should consider before diving in. Whether you want to start a podcast for yourself or for your organisation, this is a great listen.
 
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Alice Edwards, Director of Customer Success and Klenda Martinez-Gasbarro,
Customer Marketing Manager joins Emma and Ruta for an episode to talk everything customers! They discuss why companies are so reluctant to invest in customer marketing, even though its proven to be a great source of revenue, why customer marketing goes wrong and why there's fear and tension between Customer Success and Marketing (of any sort). 
 
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We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing. 

If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.

Visit blameitonmarketing.com and let’s get this show on the road.

Courtney Glymph, PR Legend and Founder of YourStoryPR joins Emma and Ruta for an episode to talk the realities of PR in B2B businesses. We discuss what makes for interesting PR and how that can be achieved in B2B, where ego fits in or gets in the way of good work, and how to work together with a PR agency to get the most out of your investment.

Join the Blame it on Marketing Community (FREE)

We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing. 

If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.

Visit blameitonmarketing.com and let’s get this show on the road.

Tom Boston, Brand Awareness Manager at Salesloft joins Emma and Ruta for an episode to talk about social selling from a sales persons perspective. We discuss what the future of working in sales is, what you can do to start social selling, how marketing should be involved (and be useful) and most importantly the leadership and accountability support that will make your employees flourish at social selling.

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Stuart Hearn, Founder of Clear Review joins Emma and Ruta for an episode to talk about what happens when a CEO gets marketing. Stuart shares his experience with marketing in his previous business and why he knew starting early at Clear Review was the right call. He also shares his tips on leadership when it comes to working with other functions.

Join the Blame it on Marketing Community (FREE)

We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing. 

If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.

Visit blameitonmarketing.com and let’s get this show on the road.

Lottie Unwin, Founder of Up World & Brand Hackers joins Emma and Ruta for an episode to talk about marketing foundations, specifically when it comes to startups. They discuss two scenarios where this happens, typically right at the beginning of a marketing effort and then once expansion starts. There's lots of personal tips for marketers to ensure you drive the right behaviour in your startup as well as information for founders on how to hire and lead strategically for the best outcomes.

Join the Blame it on Marketing Community (FREE)

We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing. 

If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.

Visit blameitonmarketing.com and let’s get this show on the road.

Dan Lubetsky, Product Marketing, GTM, and AI Consultant at Sky Strategies , joins Emma and Ruta for an episode to talk about AI! The scary scary world of AI in marketing. Just jesting we actually talk about how to utilise AI in your marketing teams to do more of the right things and new things that you were previously unable to do. Whilst we don't go into any platforms specifically we do talk about policy and leadership management when it comes to starting to use AI at work.

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Jonathan Bland, Co-founder of Omni Lab Consulting, joins Emma and Ruta for an episode to talk about the world of PPC advertising specifically in the B2B space. We talk about the expectations senior leaders often have when it comes to PPC performance, proper measurement and what are some of the common mistakes marketers make.

Join the Blame it on Marketing Community (FREE)

We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing. 

If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.

Visit blameitonmarketing.com and let’s get this show on the road.