Welcome to the BlastPoint Deep Dive Podcast!
In this episode, we explore a growing challenge for organizations of all sizes: how to unlock the power of data without hiring a full data science team.

Our team breaks down the real-world costs of hiring data scientists, the growing pressure on teams to “do more with less,” and how tools like BlastPoint are enabling everyday users—marketers, outreach leads, program managers—to access AI-powered insights in just a few clicks.

We introduce the concept of Upskilling Value: the measurable business impact that comes from empowering your current staff with intuitive, data-driven tools—no technical background required.

💡 You’ll learn:

• Why hiring data experts may not be your only path to being data-driven
• How different industries are unlocking growth through Upskilling Value
• How to use BlastPoint’s new ROI calculator to estimate your organization’s potential savings and gains

Whether you're a utility, credit union, retailer, or hospital, this episode will help you rethink how data can be a team-wide advantage—not a specialized skill set.

Use the Upskilling ROI Calculator and start unlocking your team's potential today.

Visit our website at https://blastpoint.com/ to learn how AI can unlock the full potential of customer intelligence.
If you want to learn more and speak with our specialist, please contact us to schedule a demo today!

Welcome to the BlastPoint Deep Dive Podcast!
In this episode, we’re exploring a timely and critical challenge: how credit unions can drive meaningful member growth without losing sight of their community-first mission.

As the financial landscape evolves, digital-first banks and fintech disruptors are setting new expectations—especially among younger, tech-savvy consumers. Broad-based marketing just doesn’t cut it anymore.

That’s why BlastPoint created the Member Acquisition Toolkit—a premium solution that helps credit unions:
✅ Pinpoint who their best potential members really are
✅ Reach those members with targeted, data-informed campaigns
✅ Track acquisition, onboarding, and cross-sell performance in-platform

We’ll break down how the toolkit works, what makes it so effective, and share success metrics—like one credit union’s path to $447K in projected annual revenue through smarter checking account engagement.

If you’re ready to move beyond the traditional playbook and grow with precision, this episode is for you.

Visit our website at https://blastpoint.com/ to learn how AI can unlock the full potential of customer intelligence.
If you want to learn more and speak with our specialist, please contact us to schedule a demo today!

Welcome to the BlastPoint Deep Dive Podcast!
Utilities have long prioritized onboarding—ensuring that customers get connected, understand their billing cycles, and know how to contact support. But what happens after that initial connection? Too often, the answer is: not much.

In today’s dynamic energy landscape, where the push for energy efficiency, affordability programs, and smart technologies is stronger than ever, utilities need a proactive engagement strategy. That’s where reboarding comes in. In this episode, we'll dive into how utilities can boost engagement and program adoption by reintroducing relevant services at key moments in the customer lifecycle and learn how BlastPoint’s Next Best Program (NBP) makes reboarding smarter, more targeted, and more effective.

Visit our website at https://blastpoint.com/ to learn how AI can unlock the full potential of customer intelligence.
If you want to learn more and speak with our specialist, please contact us to schedule a demo today!

Welcome to the BlastPoint Deep Dive Podcast!
Artificial Intelligence is no longer just a buzzword—it’s a strategic asset that credit unions can no longer afford to ignore. While big banks and fintechs have been early adopters, credit unions are now tapping into the power of AI to make smarter lending decisions, uncover underserved markets, and better meet the evolving needs of their members.

In this episode, we explore how AI is changing the landscape of credit union lending—not just by automating processes, but by enabling deeper understanding, better targeting, and more inclusive growth.

Visit our website at https://blastpoint.com/ to learn how AI can unlock the full potential of customer intelligence.
If you want to learn more and speak with our specialist, please contact us to schedule a demo today!

Welcome to the BlastPoint Deep Dive Podcast!
In this episode, Alison Alvarez, CEO of BlastPoint, kicks off our new thought leadership series with a candid, clear-eyed perspective on how businesses can responsibly harness the power of AI. She urges leaders to treat AI not as a magic wand, but as a tool—one that demands critical thinking, careful oversight, and ethical consideration.

Alison compares AI to an unreliable coworker—often helpful, occasionally wrong, and always in need of supervision. She dives into the risks of blindly trusting AI outputs, including the hidden biases baked into training data and the growing concern around data privacy. With looming regulations on the horizon, she makes a compelling case for companies to adopt AI thoughtfully and transparently.

Tune in as we explore how to integrate AI in ways that enhance, not replace, human intelligence—and set the foundation for a future where ethical innovation thrives.

Visit our website at https://blastpoint.com/ to learn how AI can unlock the full potential of customer intelligence.
If you want to learn more and speak with our specialist, please contact us to schedule a demo today!

Welcome to the second episode of the BlastPoint Deep Dive Podcast!
In this episode, we explore winning strategies for increasing checking account engagement using AI-driven insights. Join Taylor Malm, Digital Marketing Specialist at P1FCU, and Tomer Borenstein, BlastPoint’s CTO & Co-Founder, as they share exclusive expertise on how financial institutions are leveraging data to drive growth.

You'll learn:
✅ Why leading institutions are investing in the Checking Account Propensity Model—and how it’s transforming member acquisition.
✅ How AI-powered insights fuel business growth—with real-world applications that deliver measurable results.
✅ The top challenges in checking account engagement—and how AI-driven solutions are helping financial institutions overcome them.
✅ Proven campaign strategies—to attract the right audience and boost conversions.

Don't miss out on these valuable insights that go beyond theory and into actionable strategies!

📥 Download our latest white paper here to dive even deeper into AI-powered checking account growth!

Visit our website at https://blastpoint.com/ to learn how AI can unlock the full potential of customer intelligence.
If you want to learn more and speak with our specialist, please contact us to schedule a demo today!

Welcome to the second episode of the BlastPoint Deep Dive Podcast!
In this episode, we explore the growing importance of external data in the financial industry. While banks and credit unions have traditionally relied on internal data, today’s rapidly evolving landscape demands a broader, more strategic approach. By leveraging external data—such as market trends, economic indicators, and consumer behavior—financial institutions can make more informed decisions, enhance personalization, and strengthen their competitive positioning.

Join us as we discuss:

• The most valuable external data sources for financial institutions
• How external insights can drive smarter decision-making and growth
• Real-world examples of financial institutions using external data to improve engagement and market reach

To dive deeper into this topic, download our whitepaper, The Essential Guide to External Data, and discover actionable steps for integrating external insights into your financial strategy.

📥 Download the white paper here

Visit our website at https://blastpoint.com/ to learn how AI can unlock the full potential of customer intelligence.
If you want to learn more and speak with our specialist, please contact us to schedule a demo today!

Welcome to the second episode of the BlastPoint Deep Dive Podcast! In this episode, we'll delve into Energy burden, the percentage of household income spent on energy costs, which is more than just a financial metric—it’s a window into the struggles many utility customers face daily. High energy burden disproportionately affects low-income households, leading to difficult trade-offs between energy bills and essential needs like food, healthcare, and education. For utility companies, addressing energy burden isn’t just a matter of social responsibility—it’s directly tied to customer satisfaction (CSAT) and engagement. High-burden households often demonstrate significantly different behaviors, such as increased call center usage and web activity, signaling their search for relief and solutions. These behaviors offer invaluable insights into their needs and pain points, presenting utilities with an opportunity to intervene and improve not only customer satisfaction but also operational efficiency. 

By understanding the correlation between energy burden, engagement patterns, and CSAT scores, utilities can unlock targeted strategies that reduce stress for high-burden customers while fostering loyalty and long-term satisfaction. 

To showcase this in action, BlastPoint’s real-world analysis reveals that high energy burdens often lead to:
- Increased call center usage
- More frequent website visits
- Lower customer satisfaction scores

Visit our website at https://blastpoint.com/ to learn how AI can unlock the full potential of customer intelligence.
If you want to learn more and speak with our specialist, please contact us to schedule a demo today!

Did you know that a 2023 NCUA report revealed that deposit growth at credit unions slowed to just 2.2%. As rising interest rates and intense competition put pressure on liquidity, 34% of marketers are prioritizing strategies to grow deposits and strengthen member relationships.

In this episode, we explore actionable tactics to address these challenges and drive deposit growth effectively.

Download the Credit Union Benchmark Report
To empower credit unions with data-driven insights, BlastPoint’s Credit Union Member Deposits Benchmark Report reveals essential trends and benchmarks that can inform strategies for boosting deposits and accelerating liquidity. Download the report today to see how your credit union compares and discover proven methods for optimizing deposit growth.

🎧 Subscribe to our channel for more insights and strategies to navigate the evolving financial landscape!

Visit our website to learn more about what BlastPoint can do for your business.
If you want to learn more and speak with our specialist, please contact us to schedule a demo today!

In this episode, we explore the challenges and opportunities in utilizing modeled income data to drive impact and support vulnerable populations. Learn how this data helps identify and target underserved communities while overcoming its inherent limitations. Plus, stay tuned for upcoming episodes where we’ll dive into breaking down barriers for low-income customers, personalized outreach strategies, and predictive tools like the Energy Burden Index to forecast payment challenges. Don’t miss out on this insightful journey into data-driven solutions for financial inclusion!

Visit our website at https://blastpoint.com/ to learn more about what BlastPoint can do for your business.
If you want to learn more and speak with our specialist, please contact us to schedule a demo today!