Your image depends on cohesion…not only in your messaging but also in the way your brand is depicted in all of your communications and promotions. From Instagram to In-Person Appearances, your imagery says a lot about the work you do and who you do it for. It positions you, so it is important!

360º brand goes beyond your external image and reputation. It looks at the internal impact of the brand, too. From greeting to goodbye, your customer's journey is determined by infusion of your brand throughout every interaction.

Usage of color and fonts can communicate your brand without words. Be thoughtful and intentional with their use rather than just "picking your favorites."

Your freakin' logo is probably the most visible and recognizable symbol of your brand, so we spent some serious time dreaming up the design for ours. Whether you are thinking about a DIY logo or you plan to direct a professional to design one with you (or for you), this episode offers things to consider as you embark on this important project.

Even your words should paint a picture in your dream customer's mind's eye.

What story is your brand telling?

Brand can be like last year's outfit. Try it on and see if it fits. Some styles are timeless while others are trendy. When looking at your brand inside and out—from its design identity to its message—has it evolved with you? Here's a look at the elements and how they may stand the test of time to sustain your brand and business over the long-term.

When you first embark on building your business, you don't stop until you drop. Driven by passion, you resemble the energizer bunny…going and going and going. Is burnout knocking on your door? Do you know when to say when? How can you recharge and rediscover that spark to keep the fire burning?

"If your internal treatment of your ideal customer…is just as consistent and strong as the brand you developed in the beginning…and your heart and your head are still in it, creating the habits to carry that through, those are the businesses that succeed."

Your heart and your head determine your business (and brand) direction. If you force yourself to take action and do the work, behaviors will change and you will begin to see the results.

Blaze uses positioning association to help you clarify the look and feel of your brand as part of the Blaze Method of 360º Brand Engagement. Positioning Association helps you step away from your brand and get clarity by looking at your business from all angles. You frame your brand by comparing it to different objects, animals, destinations that speak to you. It’s not only what you are, it helps you define what you are not.

Blaze Experts, Bud and Jeffri-Lynn, are talking about getting unstuck when inspiration is reluctant to strike. How do you access your creative mind, jumpstart, and get the ideas flowing? Here are 9 Ways to Spark Creativity.