In this conversation, Erin Martin interviews Ashley Gundlach, the president of British Swim School, discussing her background in marketing and the initiatives the brand is undertaking for the year. They delve into the importance of conversion rate optimization, lead nurturing strategies, and how British Swim School differentiates itself in a competitive market. The conversation highlights the significance of data-driven decisions, the evolving landscape of customer engagement, and the brand's commitment to child safety and development.

In this conversation, Erin Martin and Ashley Gundlach explore the intersection of data analytics and marketing strategies within the franchise model. They discuss the importance of understanding data, balancing operational tasks with analytical insights, and the integration of various marketing tools to enhance customer engagement. The conversation also touches on the resurgence of traditional marketing methods and the innovative use of AI to improve customer interactions and streamline processes.